project name |
Odyssey Ball poster |
MIT client |
Conference Services, Events & Information Center |
date |
April 2001 |
audience |
MIT community |
goals |
Draw members of the MIT community to the event. |
strategy |
Create intrigue and excitement by playfully appropriating elements from 2001: A Space Odyssey. |
benefits |
Approximately 1,500 people attended the event, exceeding the client's expectations. |
specifications |
17" x 22" poster; printed 2-color plus an overall gloss varnish on 8-point Carolina paper stock. |
vendor team |
Design: Fahrenheit
Printing: Synergy Graphics |
PSB role |
Assessed the client's need for a special look, introduced appropriate design and print vendors, and consulted on all phases of the project. MIT's Web Communications Services (WCS) assisted with the spotlight graphic for the MIT home page. |
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