project name |
MIT Sloan reunion
Invitation, registration brochure, philanthropy brochure, and program |
MIT client |
Sloan Alumni Relations |
date |
Spring 2003 |
audience |
Sloan alumni and their families |
goals |
Interest alumni into returning for their reunion and making a financial contribution in honor of their class. |
strategy |
The four pieces—an invitation, registration brochure, philanthropy brochure, and program—have large, inviting photos from past reunions and key words called out to draw the eye toward the text. |
benefits |
Due to the new, eye-catching design, alumni responded to mailings more quickly than in past years. |
specifications |
Various sizes; printed in 2 colors with overall satin varnish on Mohawk Options white sand vellum text and cover stock. |
vendor team |
Design: Yellow Inc.
Printing: Artco Inc.
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PSB role |
Solicited design and print estimates; monitored the project to keep it on budget and on schedule. |
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