project name |
ArchNet identity and
business papers
|
MIT client |
Department of Architecture and Urban Planning
ArchNet organization (Aga Khan Trust for Culture) |
date |
June 2002 |
audience |
Undergraduate and graduate students, post-docs, scholars, historians, and professionals in the fields of architecture, urban planning, and landscape design focusing on design and culture in the Islamic world |
goals |
Raise awareness about ArchNet, its history, and mission. |
strategy |
Produce original and clear designs that can translate across cultures and on various computer platforms. |
benefits |
Effective use of the identity on print materials conveyed a consistent message when applied to a website, recruitment poster, and brochure / press kit. The mailing of the poster and brochure coincided with the official launch of the website. Prior to the launch, ArchNet had 3,000 members. One month post launch, it acquired an additional 2,500 members; today this online community is approaching 10,000 members. |
specifications |
Three-color identity system printed on Neenah Environment paper stock. Applied to business cards, letterhead, #10 envelopes, mailing labels, and compliments cards. |
vendor team |
Design: Ink Design
Printing: Arlington Lithograph |
PSB role |
Determined the needs of the client, the look and tone of the related projects, then connected the MIT client with the appropriate vendors. On hand throughout the project to monitor quality and support client. |
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