project name |
ATIC Lab identity and business papers |
MIT client |
Adaptive Technology for Information and Computing at MIT
(part of MIT's Information Systems) |
date |
September 1998 |
audience |
MIT community and, in particular, members of the community with disabilities and physical challenges requiring specialized computer equipment and other technologies |
goals |
Develop a new communications identity for the ATIC Lab that expresses its commitment, mission, and humanistic messages. Design a logo to express its mission and to integrate with the official MIT letterforms. |
strategy |
Create an identity system that reinforces the desired public persona of the lab and its staff: a logotype, color palette, and paper stock palette. |
benefits |
The ATIC Lab logotype successfully combines graphic elements that represent its unique role in the community. Like the ATIC Lab itself, the logo effectively merges the concepts of technology and human services—it's become a recognizable symbol to the more than 200 MIT community members who use the ATIC Lab's services. |
specifications |
Two-color identity system printing on Strathmore Script Pinstripe paper stock. Applied to letterhead, #10 envelopes, business cards (including one set with oversized type for the visually impaired), and multipurpose labels. |
vendor team |
Design: Oxygen
Printing: Arlington Lithograph |
PSB role |
Consulted with the client to determine budget, schedule, and desired look and feel, then helped create an appropriate vendor team. Monitored the progress of the project throughout. |
Get a more in-depth look at the process of developing a graphic identity. Or if you are ready to begin, start your project now.
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