project name |
Brain and Cognitive Sciences
identity and business papers |
MIT client |
Department of Brain and Cognitive Sciences (BCS) |
date |
Summer 2003 |
audience |
Prospective students; MIT community; prospective and current donors,
scientists, and researchers; the media; legislative and federal granting bodies |
goals |
Create an identity for a variety of media that works visually with the new MIT identity and supports the communication strategy for BCS publications, including conveying the breadth and depth of the department. |
strategy |
Present the department through an updated identity and publications that communicate the strengths and positive attributes that make the department unique within MIT and the scientific community. The logo has several variations, with the elements in different positions, to represent the dynamic interaction between the brain and cognitive sides of the department. |
benefits |
Increased awareness of the department and the research that the department supports. |
specifications |
Two-color identity printing on Neenah Environment paper stock for letterhead, #10 envelopes, and business cards. |
vendor team |
Design: Stoltze Design
Printing: Next Generation Printing
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PSB role |
Facilitated discussions with the client team to define the communication strategy and the criteria for the identity and publications redesign. Suggested vendors, gathered estimates, and facilitated design and production by acting as a liaison between the department and creative vendors. |
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