project name |
CCRR
identity and business papers |
MIT client |
Committee on Campus Race Relations (CCRR) |
date |
July 1998 |
audience |
MIT community, primarily students and faculty |
goals |
Create a distinctive suite of CCRR business papers to help build recognition within the MIT community. Make a clear and active statement about how CCRR is a source for changing the culture and mindset on race relations at MIT. |
strategy |
Develop a strong and consistent treatment of typography, color palette, and images on all business papers. Integrate the use of the MIT letterforms and the MIT color palette. |
benefits |
CCRR has been impressed with the continuing impact of this project. The new business papers resulted in increased recognition, and the new identity has been applied to successive print publications and a new website. |
specifications |
Two-color identity applied to letterhead and #10 envelopes on Strathmore Writing bright white wove recycled paper stock and on mailing labels for use on oversized packages and off-the-shelf pocket folders. |
vendor team |
Design: Kyong Choe Design
Printing: Pyramid Printing |
PSB role |
Assessed all aspects of the client's project to determine appropriate vendors. Monitored the progress of the project from start to finish. Attended year-end CCRR meeting with the designer to develop strategies for consistent communications practices. |
Get a more in-depth look at the process of producing stationery & business cards. Or if you are ready to begin, start your project now.
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