project name |
Center for the Study of Diversity in Science, Technology, and Medicine (CSD)
identity and business papers |
MIT client |
Program in Science Technology and Society, School of Humanities, Arts, and Social Sciences |
date |
September 2001 |
audience |
Scholars, post-docs, graduate students, historians, and local and international audiences involved in the study of diversity as it relates to science studies |
goals |
Create an identity to address the lack of historical studies about the contributions of racial / ethnic minorities to science, medicine, and technology, and the impact of diversity on the practice and theory of science, technology, and medicine. |
strategy |
Create a clean, uncluttered design that uses fonts, colors, and graphic elements to capture the goals set forth. |
benefits |
The identity was effectively used to communicate the center's work by showcasing the projects and bios of visiting scholars, both on the CSD website and with a link to another academic website. |
specifications |
Two-color identity system printing on Neenah Environment paper stock for business cards, letterhead, #10 envelopes, mailing labels, and compliments cards. |
vendor team |
Design: Ink Design
Printing: Arlington Lithograph |
PSB role |
Connected the MIT client to design and print vendors that would understand the complexities of the project and deliver an identity system that would meet the center's goals. Supported the client through all phases of the project. |
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