project name |
MIT Public Service Center (MIT PSC)
identity and business papers |
MIT client |
MIT Public Service Center |
date |
May 2001 |
audience |
MIT students, faculty, and staff, prospective students and their parents, community organizations and public school teachers, parents of school-aged children, the general public, potential funders, alumni, corporate partners, and similar programs at other universities |
goals |
Create a new graphic identity that is recognizable, memorable, and expresses the MIT PSC's vision, including the flexibility to represent the center's various programs. |
strategy |
Develop an identity that reflects the MIT PSC's work in bringing together members of the MIT community. The identity shows two interconnecting parts that form a radiating icon, which moves in both directions, pulling in to gain strength, then expanding to share its ideas. |
benefits |
After using the new identity on everything from T-shirts to their new website, the client feels the new identity has successfully fulfilled its goal of reinforcing the MIT PSC's presence in the community. |
specifications |
Two-color graphic identity printed on Neenah Environment paper stock. Applied to letterhead, #10 envelopes, business cards, note pads, note cards and A6 envelopes, and mailing labels. |
vendor team |
Design: studio-e
Printing: Maran Printing |
PSB role |
Recommended appropriate designer and printer, reviewed proofs. Monitored the progress of the project. |
Get a more in-depth look at the process of developing a graphic identity. Or if you are ready to begin, start your project now.
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