project name |
Teaching & Learning Laboratory
identity and business papers |
MIT client |
Teaching & Learning Laboratory |
date |
June 2001 |
audience |
MIT faculty, administrators, and students |
goals |
Develop an identity and accompanying business papers that better reflect the department's aim of improving the quality of teaching and learning at MIT, and create awareness about its services. |
strategy |
Create a typographic solution that shows the teaching and learning processes illustrated by an arrow and graduated line lengths. |
benefits |
The new design has proven to be effective in reinforcing the lab's identity on campus. |
specifications |
Two-color identity system applied to letterhead, envelopes, business cards, mailing labels, note cards, and matching envelopes on Neenah Environment paper stock. |
vendor team |
Design: Ink Design
Printing: Maran Printing |
PSB role |
Consulted with the client about goals, then recommended vendors that could do the job effectively. On call throughout the project to support the client. |
Get a more in-depth look at the process of developing a graphic identity. Or if you are ready to begin, start your project now.
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