project name |
UROP identity |
MIT client |
Undergraduate Research Opportunities Program (UROP) |
date |
Summer 1999 |
audience |
MIT undergraduates (approximately 80% of all undergraduates participate in a UROP) |
goals |
Increase awareness and recognition of UROP. |
strategy |
Express the strength of this leading undergraduate program in a strong wordmark, to be both an initialization and a single-word expression. |
benefits |
The client observed that its new unifying mark for print and web publications increased awareness of UROP. |
specifications |
Two-color identity developed with flexibility of the color palette in mind. |
vendor team |
Design: Publishing Services Bureau |
PSB role |
Strategized with the client about the program's role at MIT and how to increase recognition. |
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