project name |
MIT / WHOI
graphic identity and business papers |
MIT client |
MIT / Woods Hole Joint Program in Oceanography, Applied Ocean Science, and Engineering |
date |
June 2002 |
audience |
Undergraduate and graduate students interested in the fields of oceanography and oceanographic engineering |
goals |
Develop a new identity to kick off the redesign of all communications and recruitment publications for the program, including the redesign and reorganization of the website. |
strategy |
Establish a fresh, new identity for this joint program that distinguishes and clarifies its relationship with the privately funded Woods Hole Oceanographic Institution research facility, MIT Sea Grant College Program, and MIT Department of Ocean Engineering. Eliminate the stereotypical "blue" color references still found on the website. |
benefits |
Brought a consistency in look and feel to all the publications coming from the joint program, thus eliminating confusion with materials of like institutions. The identity will soon be reflected on the program's new website and brochure. |
specifications |
Two-color identity system applied to business cards, letterhead, and second sheets, #10 envelopes, mailing labels, compliments cards, and note cards on Neenah Environment writing ultimate bright white wove paper stock. |
vendor team |
Design: Fahrenheit
Printing: Arlington Lithograph |
PSB role |
Evaluated the needs of the client and helped communicate the challenges entailed in the project to prospective vendors. Advised client during all phases of the project. |
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