project name |
Lemelson-MIT Program
Inventory newsletter |
MIT client |
Lemelson-MIT Program (LMIT) |
date |
January 2000 |
audience |
Faculty, staff, and students affiliated with the program, program partners, previous award winners, "Invention Ambassadors," jury and screening committee members, corporate partners, nonprofit partners, invention-related organizations, Lemelson affiliate programs |
goals |
Because Inventory is one of LMIT's primary communication vehicles, the new design needed to be effective in promoting invention and innovation, maintaining ties to friends of the program and previous award winners, promoting prize applications and award winners, encouraging students and their teachers to pursue and promote invention-related careers, profiling living inventors, and directing people to the website, all with a friendly and informational approach. |
strategy |
Change the newsletter from a one-color in-house layout to a professional design that bridges the look and feel necessary to reach both a young audience and a corporate audience. |
benefits |
The new design is a complement to LMIT's identity and website redesigns. The newsletter reaches a mailing list of 1,500, with extra copies distributed at events and exhibitions, and included in information packets and press kits. |
specifications |
8 1/2" x 11", 8- or 12-page newsletter; printed 3-color on 100# Monadnock Astrolite PC 100 text paper stock. |
vendor team |
Design: Fahrenheit
Printing: Alpha Press |
PSB role |
Consulted with client to determine needs, introduced appropriate design and print vendors, monitored the project for the duration to provide client support. |
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