project name |
MIT Commencement website
http://web.mit.edu/commencement |
MIT client |
Conference Services, Events & Information Center |
date |
February 2002 |
audience |
MIT students nearing graduation and their families as well as faculty intending to participate in the event |
goals |
Provide easy access to information about commencement; create a look and feel that expresses the uniqueness of MIT; establish a design that is easy to maintain and update; ensure that the site will be accessible to as many people as possible. Promote a positive image of MIT. |
strategy |
Draw visitors to the site by providing quick access to information and by conveying the excitement of commencement with engaging photographs and text. Reorganize information into user-accessible categories; redesign for ease of reading and printing. |
benefits |
Informed guests attending commencement of event details and informed participants of key dates. Easy to update for the following year. |
vendor team |
Design: Publishing Services Bureau
Editing: Editorial Express
Photography: Commencement Photos, Inc., MIT Video Productions
Programming: Robert J. Wilt |
PSB role
partnering
with WCS |
PSB collaborated with MIT's Web Communications Services (WCS) and the client in defining project goals, distilling information, and creating a site map. PSB designed the site, working with WCS project management. |
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