project name |
Facilities Repair & Maintenance brochure |
MIT client |
Department of Facilities |
completed |
September 2006 |
audience |
MIT administrative staff |
goals |
Increase awareness of services offered by Facilities; present a new face of the department that demonstrates a forward-thinking, customer service-oriented model of service. |
strategy |
Publish information about the different zones of services offered by Facilities in a striking and original format that would be informative and fun and that would be kept on desktops for its novel appearance. |
benefits |
Improved campus awareness about the services Facilities provides. |
specifications |
7-panel + cover brochure printed offset, then die-cut into the shape of an MIT Facilities truck |
project team |
Clients: Ruth Davis, Sharon Clute, Kathy Collupy, Paul Montroni
PSB advisor: Tom Pixton
Design: Ink Design
Writing: Client team
Printing: Artco Inc.
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PSB role |
Worked with the client's rough sketches to envision a practical solution to achieve the goal of a useful yet fun publication. Recommended the design and print vendors best suited to the project's needs. Reviewed the job on press, made two site visits to the die-cutting vendor, and supervised the configuration and fabricating of the easel-back mount.
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