project name |
Center for Cancer Research brochure |
MIT client |
Center for Cancer Research (CCR) |
completed |
October 2005 |
audience |
Current and prospective donors, media and general public, prospective and current undergraduate, graduate and post-doctoral students, alumni, legislators/government, and peer scientists and researchers |
goals |
Increase awareness of MIT's long-time role in cancer research, stimulate interest in CCR among potential high-end donors, increase media awareness and visibility of CCR, and raise money for a new building. |
strategy |
Create a large-format brochure with a provocative lead-in question that will stand out among the many printed materials received by high-end donors. Convey CCR's exceptional ability to study cancer due to their unique interdisciplinary approach, which includes integrating traditional biology with engineering, computer science, and technology with the study of cancer. |
benefits |
The brochure was completed in time to support increased awareness of CCR after the announcement that curing cancer would be one of MIT's three presidential initiatives. CCR was in the spotlight throughout 2006 after receiving major research grants from the National Cancer Institute and the Ludwig Fund, along with several prestigious awards to CCR faculty and researchers, which helped to build momentum for key fundraising opportunities. |
specifications |
8 3/4" x 12 1/2", 12-page brochure printed offset |
project team |
Client: Tina Yoon
PSB advisor: Maryann Czerepak
Design: Visual Dialogue
Writing: Martha Eddison
Photography: Kent Dayton
Printing: Millennium Graphics
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PSB role |
Worked with the client to bring together an experienced and talented team of vendors. Obtained and evaluated design and writing proposals from several candidates and assisted the client with interviewing and evaluating the finalists. Obtained print estimates and developed a project schedule with the vendor team.
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