project name |
MIT Museum strategic plan booklet |
MIT client |
MIT Museum |
completed |
Februrary 2006 |
audience |
Current and prospective donors to the Museum |
goals |
Serve as the first visual representation of the Museum's expansion plan and be a leave-behind for prospective donors. |
strategy |
Start with a simple cover that once opened reveals the energy and activity of the Museum. Use bold colors and large graphics to give a contemporary presentation of highlights of key initiatives. |
benefits |
The booklet is an important tool in the Museum's fundraising campaign and was the inspiration for other print materials. |
specifications |
7" x 11", 16-page booklet printed offset |
project team |
Client: Josie Patterson
PSB advisors: Bara Blender, Sandy Farrier
Design: Hecht Design
Editing: Libretto
Printing: Artco Inc.
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PSB role |
Consulted on the conceptual direction, suggested appropriate vendors, reviewed content and designs, and obtained print estimates.
Learn more about PSB's full range of services.
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Get a more in-depth look at the process of producing a brochure. Or if you are ready to begin, start your project now.
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