project name |
Awareness posters |
MIT client |
MIT Police |
completed |
April 2006 |
audience |
MIT community, with an emphasis on students |
goals |
Create general awareness among the student community of theft, hate crimes, and drug and alcohol abuse both on and off campus. Provide contact information on each subject along with text outlining its sponsorship and support from student groups and the MIT Police. |
strategy |
Create a set of posters with a consistent visual look and feel and a strong awareness message by hiring a professional designer and writer. Use bright, bold colors to draw attention to the important messaging on each poster. |
benefits |
The posters bring energized awareness on these issues to students and departments by presenting the messages in a simple yet candid approach. |
specifications |
Four versions of 11" x 17" posters printed digitally |
project team |
Client: Cheryl Vossmer
PSB advisor: Emer Garland
Design: Tim Blackburn Design
Writing: Kathy Thurston-Lighty
Printing: Puritan Press
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PSB role |
Assessed the client's needs and recommended vendors ideally suited to the project. Obtained design, printing, and writing estimates. Supported the client for the duration of the project.
Learn more about PSB's full range of services.
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