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"Beyond the Limits" 60th Anniversary invitation |
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project name |
"Beyond the Limits" 60th Anniversary invitation |
MIT client |
Research Laboratory of Electronics |
completed |
September 2006 |
audience |
MIT community, including RLE faculty, staff, and alumni |
goals |
Attract attendees and promote the RLE 60th anniversary colloquia series with print and web communications focusing on the four distinguished speakers. |
strategy |
Create a visually exciting look to the invitation, using an unusual format, contrasting colors, and foil stamping. The design informed a series of promotional pieces including postcards, posters, and a website. |
benefits |
The promotion of this event resulted in attendance that exceeded the department's expectations. |
specifications |
16 1/2" x 9" invitation printed offset |
project team |
Client: Krista Van Guilder
PSB advisor: Emer Garland
Design: Krista Van Guilder
Printing: Puritan Press
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PSB role |
Reviewed preliminary designs with the client and recommended appropriate paper stocks. Obtained print estimates and provided client support throughout the project.
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