project name |
MIT Energy Forum event materials |
MIT client |
MIT Energy Research Council, Conference Services, News Office, President's Office |
completed |
May 2006 |
audience |
MIT community, media, scientists, researchers, students, teachers, and government and corporate partners who have an interest in addressing the energy needs of the future |
goals |
Promote MIT's commitment to researching energy solutions for the planet. Demonstrate MIT's unique position to develop new solutions to this global challenge. |
strategy |
Create a graphic look and feel for all communication pieces that encapsulates the dedication, scientific know-how, and breadth of MIT research. |
benefits |
The work of the Energy Research Council was showcased in a consistent manner. MIT brand awareness was promoted to the media. The promotional efforts resulted in a turnout that was higher than expected. The event raised awareness among the media and the world at large that MIT is taking a leadership role in providing long-term solutions to the energy challenge. |
specifications |
Due to the tight schedule, all materials were printed digitally: invitations, posters, Energy Council report, programs, and table tent cards. Additional items included print ads, a PowerPoint template, and a spotlight on the MIT home page. |
project team |
Clients: Gayle Gallagher, Debbie Halber, Ted Johnson, Patti Richards, Pamela Dumas Serfes, Nancy Stauffer
PSB advisor: Tom Pixton
Design: Tim Blackburn Design
Printing: Copy Technology Centers (Energy Council report), Puritan Press (invitations, posters, programs, table tent cards)
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PSB role |
Recommended a designer familiar with MIT branding and with the individual departments collaborating on this initiative. Managed the workflow between the client and the printers, and served as the project manager.
Learn more about PSB's full range of services.
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