project name |
Mechanical Engineering graphic identity and business papers, website, and print publications
http://meche.mit.edu |
MIT client |
Department of Mechanical Engineering (MechE) |
completed |
Spring 2005-Fall 2006 |
audience |
Current and prospective undergraduate and graduate students, research community, peer institutions, faculty, staff, alumni, current and prospective donors, corporations, foundations and the government, media, and general public |
goals |
Start by creating a graphic identity that represents the essence of MechE. Going forward, apply the identity to all MechE publications to present a unified voice and build brand recognition. For the website, attract more MechE majors and create a site that can be easily maintained and edited with a content management system. |
strategy |
Leverage the cost of a one-time exploration and graphic identity development over many communications pieces. Create a graphic identity that conveys that the department is a world leader in education and research that has a world-class faculty, excellent facilities and resources, and exciting research opportunities. Use a content management system to allow flexible website editing by multiple site administrators. Through custom photography, emphasize that people are the essence of MechE. Design a website with a contemporary, hip look and feel. |
benefits |
The department is realizing long-term cost savings by devoting time up front to creating a look and feel to which all communications materials comply. The website showcases MechE as a cutting-edge program. Senior faculty members commented that the branding of MechE has been a success. More freshmen are aware of the department through its graphics, and an increasing number are choosing MechE as a major. |
specifications |
Business papers: Four-color identity printed offset on letterhead, #10 envelopes, and business cards
Bookmark: 2 1/2" x 8" printed offset
GAMED booklet: 6" x 9", 46 pages + cover booklet printed digitally
Wall graphics: 96" x 76" photos imaged onto vinyl backing
Website: Flash home page with rotating profiles of MechE faculty. Completely dynamic site with a content management system that any authorized MechE content contributor can update using a web browser. |
project team |
Client team: John Lienhard, Dave Wallace
PSB advisor: Tom Pixton
Design: Stoltze Design
Writing: Libretto
Photography: Stuart Darsch
Website programming: Jeff Matson (MechE), Bob Wilt
Printing: Ambit Press (GAMED booklets), Arlington Lithograph (business papers), DGI-InVisuals (wall graphics), Puritan Press (bookmarks)
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PSB role |
Promoted the benefit of a unified look and feel to all department communications to strengthen the MechE brand. Used expertise to recommend design vendors that would best fit the character of the department. For the website, partnered with DCAD to review site architecture, recommend appropriate vendors, review designs, coordinate usability testing, and supported the client throughout the project. Provide ongoing support for reprints, offer technical advice on graphics, and recommend image selection for various publications.
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