project name |
Stellar 2.0 Course Management System brochure and poster |
MIT client |
Academic Media Production Services (AMPS) |
completed |
August 2006 |
audience |
MIT faculty, researchers, teaching assistants, and administrative officers |
goals |
Increase faculty awareness of Stellar and announce Fall 2006 enhancements and plans for new collaboration and discussion tools. |
strategy |
Created posters that highlighted new tools and enhancements and placed them in faculty lounges and department administrative offices. Hand delivered brochures when meeting with teaching assistants and faculty. In addition, hand delivered a supply of brochures to administrative officers to distribute to faculty. |
benefits |
The brochure and poster were used extensively to publicize the release of Stellar 2.0 and familiarize the MIT community with new features and improvements. The client remarked that the pieces have been useful in advancing their outreach efforts. |
specifications |
Brochure: 4 3/4" x 11", 6-panel brochure printed offset.
Poster: 11" x 17", printed digitally.
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project team |
Client: Mark Brown
PSB advisors: Cheryl Slowik, Sandy Farrier
Design: Publishing Services Bureau
Writing: Beverly Freeman
Printing: Arlington Lithograph (brochure), Puritan Press (poster)
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PSB role |
Recommended that AMPS hire a writer to create a communications plan and write the subsequent promotional items. Worked with the writer to refine messaging and to create a design that would draw attention to the Stellar 2.0 enhancements. Advised having the posters printed digitally due to the low print run, and paired the client with an offset printer for the brochures.
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