project name |
Athletics graphic identity style guide revision |
MIT client |
MIT Department of Athletics, Physical Education, and Recreation (DAPER) |
completed |
October 2006 |
audience |
MIT Athletics Department staff |
goals |
Assist the MIT Athletics Department on how to use their graphic identity manual to ensure consistency in maintaining the guidelines to protect and strengthen the integrity of the new brand. Demonstrate how to pair the MIT logo with the new Athletics logo when producing various publications, including business papers and web pages. |
strategy |
Provide additional guidelines and visual samples to the existing graphic identity manual. Include instructions on appropriate uses for fonts, color palettes, and logos, including usage of primary and secondary logos for other affiliated departments within MIT Athletics. |
benefits |
Improved awareness and strengthened value of the Athletics brand. |
specifications |
8 1/2" x 11", 32-page manual printed digitally. |
project team |
Clients: Richard Brewer, James Kramer
PSB advisors: Minerva Tirado, Victor Park
Design: Martin Beveridge, SME
Printing: Ambit Press
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PSB role |
Worked with the clients, the vendor who created the Athletics identity, and a production vendor to expand and revise the graphic identity manual.
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