project name |
Bibliotech newsletter redesign |
MIT client |
MIT Libraries |
completed |
March 2005 |
audience |
MIT Libraries employees, students, faculty, alumni, and donors |
goals |
Increase newsletter readership, raise awareness of the Libraries' development activities, and communicate about new initiatives. |
strategy |
Freshen the design by incorporating a more legible font, creating a more enticing cover, and printing on a brighter paper stock. The new cover design shows slices of photographs that hint at the content inside the newsletter. |
benefits |
Donations to the Libraries have increased, and there is renewed awareness among Institute professionals that the Libraries is a trendsetter in publication archiving technology and online resources. |
specifications |
8 1/2" x 11", 8- or 12-page newsletter printed offset |
project team |
Client: Heather Denny
PSB advisor: Cheryl Slowik
Writing: Heather Denny and various contributors
Design: Korn Design
Printing: Millennium Graphics
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PSB role |
Worked with the Libraries to evaluate and make recommendations on new designs. Recommended printers, obtained competitive bids, and went on press with the client to ensure that the job printed as intended.
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