Author's alteration (AA) Corrections made to a proof that are not the result of an error by the printer. You will be charged for AAs, and this may affect the delivery schedule. Check with your PSB advisor regarding the cost of making AAs.
Bleed Extra image or color that extends beyond the edge of a printed page. Bleed allows for variances in bindery and ensures that the color or image goes to the very edge as intended.
Business papers Stationery items, such as letterhead, envelopes, business cards, memo pads, note cards, and mailing labels, that are printed with official contact information.
Color proof A general term for any proof that shows text and images in color, including laser prints, high-quality color ink jet prints, or sophisticated high-resolution color proofs used by printers to match critical color. It is important to qualify with the printer whether the proof is intended to show accurate color or to indicate color placement only.
Font A specific typeface. A font name often contains a reference to the style name, such as "Times Roman" or "Century Oldstyle."
FSC (Forest Stewardship Council) FSC is an international, non-governmental organization established to promote responsible management of the world's forests. FSC certification can apply to a specific paper stock, a printing facility, or both. To use the FSC logo on a publication, both the printer and the stock being printed on must be FSC certified.
HTML (Hypertext Markup Language) A protocol for displaying text on the web. HTML can be formatted in bold or italic. It can also be formatted so that when users click on a particular section of text, they will be transported to other parts of the site or to other web pages.
PDF (Portable Document Format) A protocol developed by Adobe Systems for sending and viewing documents via email or the Internet. If you don't have the Adobe Acrobat application on your computer, you can download it free of charge.
PMS (Pantone Matching System) An industry-standard numbered color system that printers and designers use to select and communicate accurate color choice. Pantone guides are available at PSB for your reference.
Printer's error (PE) An error made by the printer on a proof. You will not be charged for PEs, and the delivery schedule will not be affected.
Process color The combination of four standard inks used by printers to reproduce color images. These inks—cyan, magenta, yellow, and black—combine in various densities to allow white light reflecting off white paper to be perceived by the eye in a wide range of colors. This system is referred to as CMYK color, and is different from RGB color (red, green, blue), which is used in computer monitors.
Purchase order An official document that authorizes a department to spend a specific amount of money on a specific project with a specific vendor. MIT purchase orders are issued by the MIT Procurement Department based on requisitions from MIT offices. [https://culebra.mit.edu/procure_ps1.html] An MIT certificate is required to access the site. Status of purchase order invoice receipt and payment history is available on the SAP site.
Recycled paper: post-consumer waste Paper that has served its intended use and has been discarded for disposal or recycling. PSB recommends printing on paper that has at least 25% post-consumer waste content. Uncoated papers may contain up to 100% post-consumer waste, while coated papers typically contain no more than 30% post-consumer waste.
Recycled paper: pre-consumer waste The by-product from the paper manufacturing process, such as the leftover trimmings when paper is cut to size, or printed products that did not serve their intended use, such as undelivered magazines or newspapers.
Resolution The clarity or fineness of detail of an image as reproduced on a computer monitor, laser printer, or printing press. Resolution is often expressed in units of picture information—pixels per inch (ppi) for electronic images and dots per inch (dpi) for printed images—and indicates the amount of detail that can be reproduced. The larger an image, the more pixels or dots per inch it needs to contain. To look good on screen, images for web typically contain 72 pixels per inch. The same image for print reproduction would require 300 dots per inch. Appropriate image resolution is important for the success of any web or print project.
RFP (Request for Proposal) A document that outlines the goals and specifications of a project for the benefit of vendors who are being asked to bid on it.
RGB (red, green, blue) Refers to a color system using red, green, and blue light. RGB is most often associated with computer monitors and digital scanners that render a wide range of colors by combining red, green, and blue light. RGB is also referred to as additive color, because adding all three colors together in equal strength creates white light. This process is known by yet another name, transmissive color, because the source transmits the light—a computer monitor, for example. This system is different from process color, or CMYK, used in the printing process.
Shell For use in creating short-run publications with frequently changing information. Items such as posters, business cards, info sheets, or brochures are preprinted without dated information but include multicolored design or graphic identity elements. These preprinted shells are ordered in bulk for a volume discount and then imprinted or photocopied with appropriate current information in small quantities at a low cost.
Sheet-fed printing Printing on a press that uses precut sheets of paper, typically 13" x 20" or 23" x 35", as opposed to a roll of paper. See also web printing.
Spot color A solid ink color in addition to black or process color. Spot color is often the accent color in two-color printing. In CMYK, or process color, spot color is used for small text or other areas where process color is not appropriate.
Stationery Usually refers to a set of matching letterhead, envelopes, and other business papers.
Style guide A manual that includes specific instructions for the proper use and placement of type and graphics. Editorial style guides outline instructions for standardizing punctuation and proper usage according to an agreed-upon style for a set of publications.
Type The letters of the alphabet when used in publications. A set of type in one style is referred to as a typeface. A complete family of typefaces in one style, including bold or italic versions, is called a font.
Viewbook A printed brochure used for recruitment and marketing that usually includes color photography and/or illustrations. A key external communications vehicle, a viewbook typically has high creative and production values.
Web printing Printing on a press that uses long rolls of paper, as opposed to precut sheets of paper. See also sheet-fed printing.
The following link contains more in-depth printing and production terms:
http://www.printusa.com/glos.htm
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