Graphic identity systems
A graphic identity is visual shorthand, a set of symbols that communicates what an organization stands for. A strategic graphic identity positively represents and reinforces an organization's mission.
A graphic identity usually includes such building blocks as an official logo, font, and color palette. The official Institute logo is typographic—a stylized arrangement of the letters "MIT." Like many universities, MIT also has an official seal for certain formal applications.
When a graphic identity begins to lose its impact or no longer reflects the values of the organization, it's time to revisit the design studio. MIT's Graphic Identity website gives you a look at the process and outcome of that project along with the tools to incorporate the new MIT identity in your own publications and with your department's existing graphic identity.
With a graphic identity in place, you're now ready to apply it to your business papers, brochures, posters, website, and other materials. By integrating the look and feel of your publications, you present a consistent, unified message to your audience. Even though the publication types differ, the use of a common color palette, typography, and imagery will tie the elements together.
The resources below will help you plan a project with several publication components. Your PSB advisor will be available to offer guidance from start to finish.
Toolkit
Portfolio - capsule descriptions of graphic identity systems projects
Resources - tools to rely on during your project
Sample schedules - estimates to help you budget time
Start your project
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