img.bag {
    width: 150px;
    margin: 5px;
    box-shadow: 0 0 5px rgba(0,0,0,.2);
}
img.bag:hover {
    box-shadow: 0 0 5px rgba(0,0,0,.5);
}
a {
    position: relative;
}
span.e {
    position: absolute;
    bottom: 30px;
    right: 30px;
    color: white;
    font-family: sans-serif;
    font-weight: 700;
    text-shadow: 1px 0 1px black, 0 1px 1px black, -1px 0 1px black, 0 -1px 1px black;
}
<