Founded at the end of 2009, zthere is a mobile and browser-based collaboration system that allows people in different places to solve real-world problems as if they are standing side-by-side. zthere fills a gap in the multi-billion dollar collaboration solution marketplace: no existing product works well when a dispersed group is working together on a problem that involves a physical thing (examples include: fixing equipment, commissioning a building, managing a property, overseeing manufacturing bring-up, etc). zthere is focused on commercial and industrial applications where use of the product will result in reduced costs, increased customer satisfaction and new revenue streams. zthere combines sophisticated image-processing technologies with highly efficient communication architectures to provide a unique and intuitive image-based collaboration solution.
- MARKET BRAINSTORM AND PRIORITIZATION: Brainstorm uses of the application in various segments. Perform basic research into each vertical / segment and perform first-level prioritization.
- MARKET RESEARCH: Conduct primary market research (interviews, surveys, forums, etc.) to test product / market fit in target segments.
- ATTRACTIVE FIT: Make recommendations about which segments / verticals are most attractive for zthere and why.What other markets should we consider? What currently available products/services can our service complement? What future applications/markets should we consider in 2-3 years? How appealing are the size, competitive landscape, and timing of these markets?
- GO TO MARKET: Perform additional research on segments as necessary and outline go to market recommendations including marketing vehicles, channels / partners, pricing, features, messaging, etc.
We have determined that our first broad target application will be "real world problem solving." That is, collaborating on problems that involve physical things or environments. A good example is a field service technician seeking expert help in fixing a particular piece of equipment. If you've ever tried to tell someone how to fix something over the phone, you know how significant a challenge this can be.
There are multiple segments within this application space including: equipment field service, customer tech support, construction management, manufacturing management, property management, safety / security, etc. The goals of the project are to refine this list, determine which is the most appropriate to target and formulate go-to-market strategies for it (them).
Specifically, phases of the project will include: