zthere

Background

Founded at the end of 2009, zthere is a mobile and browser-based collaboration system that allows people in different places to solve real-world problems as if they are standing side-by-side. zthere fills a gap in the multi-billion dollar collaboration solution marketplace: no existing product works well when a dispersed group is working together on a problem that involves a physical thing (examples include: fixing equipment, commissioning a building, managing a property, overseeing manufacturing bring-up, etc). zthere is focused on commercial and industrial applications where use of the product will result in reduced costs, increased customer satisfaction and new revenue streams. zthere combines sophisticated image-processing technologies with highly efficient communication architectures to provide a unique and intuitive image-based collaboration solution.

Project Summaries:

    We have determined that our first broad target application will be "real world problem solving." That is, collaborating on problems that involve physical things or environments. A good example is a field service technician seeking expert help in fixing a particular piece of equipment. If you've ever tried to tell someone how to fix something over the phone, you know how significant a challenge this can be.

    There are multiple segments within this application space including: equipment field service, customer tech support, construction management, manufacturing management, property management, safety / security, etc. The goals of the project are to refine this list, determine which is the most appropriate to target and formulate go-to-market strategies for it (them).

    Specifically, phases of the project will include:

  1. MARKET BRAINSTORM AND PRIORITIZATION:
  2. Brainstorm uses of the application in various segments. Perform basic research into each vertical / segment and perform first-level prioritization.
  3. MARKET RESEARCH:
  4. Conduct primary market research (interviews, surveys, forums, etc.) to test product / market fit in target segments.
  5. ATTRACTIVE FIT:
  6. Make recommendations about which segments / verticals are most attractive for zthere and why.What other markets should we consider? What currently available products/services can our service complement? What future applications/markets should we consider in 2-3 years? How appealing are the size, competitive landscape, and timing of these markets?
  7. GO TO MARKET:
  8. Perform additional research on segments as necessary and outline go to market recommendations including marketing vehicles, channels / partners, pricing, features, messaging, etc.

 

Past Companies

 

We got some good and surprising information out of the project. I have data points on competitors and other companies in the space I never would have found on my own.
Jim Lucchese
CEO, Echonest