I am an Associate Professor of Operations and Supply Chain Management at the Asia School of Business, which I joined after seven-and-a-half years as the Director of Research on the faculty of MIT SCALE Network's Malaysia Institute for Supply Chain Innovation.
My research explores the intersection of supply chains and strategic management: how organizations create value by orchestrating supply chain operations, and how strategy processes influence adaptability of supply chain structures and processes. It aims to contribute to the scholarly domains of supply chain strategy, business models, scenario planning, and managerial cognition. I am method-agnostic: my published works have used various research methods (e.g., mathematical modeling, qualitative and mixed methods, field experiments, etc.) chosen for their suitability to answer the particular research questions.
My current research projects examine business models in the global apparel industry by taking an end-to-end supply chain perspective (from procurement to retailing). My earlier work in this area received the Giarratani Rising Star Award in 2015 from the Industry Studies Association.
Some applications of my research include a scenario-based long-range planning process used by transportation agencies in the U.S. for deciding the investments in the freight infrastructure, an organizational process to adapt a firm's supply chain strategy by monitoring its business environment, and applications of scenario planning to aid adaptation of supply chain strategy at three large companies.
Before beginning my academic career, I worked in manufacturing firms for seven years and led the continuous improvement program at a design-to-manufacture firm.