Management Science Area
Marketing

The Marketing Group at Sloan is renowned for the rigor and relevance of both its teaching and its research. Its diverse set of researchers use methods drawn from Economics, Operations Research and Psychology to understand customer behavior and how firms respond (or should respond) to that behavior. The department's research program includes work on customer behavior, customer satisfaction, pricing, channel relationships, market research, marketing strategy and new product design and development. Research conducted by the marketing faculty has led to numerous awards and recognition, including a recent Nobel prize nomination.

Marketing Faculty

Dan Ariely is the Luis Alvarez Renta Professor. I am an expert on irrationality, which permeates all aspects of my research and life at MIT. More specifically, my research focuses on the determinants of individual preferences and their outcomes, with an emphasis on questions concerning time dynamics, intertemporal choice, learning, and technology implementations to overcome some of the built in human “shortcomings.”

Shane Frederick

John R. Hauser

John D. C. Little

Drazen Prelec

Duncan Simester

Glen Urban

Birger Wernerfelt is the JCPenney Professor of Management Science. He is also head of the MIT Sloan PhD program and teaches an elective course on Marketing Strategy. He has published in Marketing, Economics, Strategic Management, and Applied Mathematics.

Marketing Doctoral Students

Jiwoong Shin

Leonard Lee

Olivier Toubia

Wei Wu

Ray Weaver is conducting research into the judgments and decisions of consumers. He holds bachelor’s degrees in electrical engineering and computer science from Washington University in St. Louis, and an MBA from Wharton.

Kristina Shampanier

 

Last Modified April 15, 2005

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