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Advertising and Promoting Events
| What is the best way to let people know
about your event? Perhaps, a slide
on the Infinite Corridor, the MIT homepage, or a huge
drop poster in Lobby 7. Getting the word out early will
help make sure you get the audience you want. Be sure
to keep in mind copyright laws
when creating your advertisements.
Advertising Guidelines
It is Institute policy that when advertising programs
to be held on campus, the focus should be toward the students,
faculty, and the staff of the MIT community. Advertising
must include all relevant information such as the time
and place of the event, the admission policy and price,
the name of the sponsoring group, and a means of obtaining
additional information. In addition, advertising must
indicate when metal detectors will be in use. |
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Additional acceptable advertising may include posters at other
colleges (with their permission) and specifically targeted community
audiences. The following forms of advertisement for events (with
or without alcohol) are specifically forbidden:
- off-campus radio, television or newspaper ads including
public service
announcements
- posters in view of the general public
Questions regarding this policy and requests for waivers should
be directed to the Student Activities Office (SLP) (W20-549,
253-6777). Please also refer to applicable
copyright laws when creating artwork for display in public
areas.
Alcohol may not, in any context, be the central focus of any
event and should not be advertised as such. The availability
of alcohol should clearly be adjunct to the program and available
as refreshment only. Groups sponsoring events where alcohol
will be served must agree to the following advertising guidelines:
- Advertising must focus on the event, not the alcohol. Phrases
such as “Beverages Available” and “Positive
ID Required” are acceptable, while phrases such as “Keg
Party” and “Beer Bash” are not.
- Advertising may not offer free alcohol, provide information
regarding the type or brand of alcohol to be served, or include
phrases such as “All You Can Drink.”
On-campus options
Note: The MIT Events Calendar
is also a good place to go to see what else is planned for that
day. If there are too many events on one day it may reduce your
audience.
Infinite
Slideshow
A great way to advertise
your event or program is with an Infinite Corridor Slideshow.
Slideshows are scheduled on a weekly basis and can be
reserved through the MIT Audio Visual Department (x3-2808,
room 4-017). The cost is $50 per time slot (2.5 hours)
per week.
For more information about creating effective
slides, and scheduling, visit http://web.mit.edu/av/www/MoreHtml/Corridor_3.htm
If you only want to show a few slides,
you can request space in the Student Life Programs’
Slideshow, which normally runs every other week. Contact
Emily Flores for more information, x8-9361, ebflores [at] mit [dot] edu.
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