Michael Schrage
MICHAEL SCHRAGE is co-director of the MIT Media Labs eMarkets Initiative,
where he oversees research in the design and diffusion of market mechanisms
in networks. His ongoing work focuses on the economics and ethology of models,
prototypes and simulations in managing innovation and risk. His book, Serious
Play (Harvard Business School Press, 2000), explores these issues and
has been widely adopted as a text in many graduate business and design programs
worldwide. Mr. Schrage is a member of the advisory board of the Sloan
Management Review, an occasional columnist for Technology Review and
advises firms such as Microsoft, InterActive Corp., GE, Intel and British
Telecom on innovation management issues. Schrage's research focuses on the
economics of technical and organizational innovation in national security
institutions.
ssp@mit.edu
