Harvard Design School
E-Commerce and the Internet in Real Estate and Construction
7401            Fall 2001            John D. Macomber, Lecturer        Tuesdays, 12:30 - 2:00pm

Calendar
 last revision November 20,  2001
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Date
No
Topic
Case  Assignment
Part 1:  Introduction to Strategy: Value System, Income Statements, Basic Analytics
September 18 1 Industry Overview
The Real Estate and Construction Value System
Risk, Reward, Capability, and Change
Readings from Website
Sept 25 2 Project Risk in the Real Estate Value System
Follow the Money: Understand the Intermediaries
Cortlandt Town Center
Problem Set #1 Due
(makeup for Oct 9)
Sept 27 THURS 12:30 - 2:00 
   room 109     OR
Sept 28 FRI 12:30 - 2:00 
   room 111
3 Fundamentals of Competitive Advantage:
Market Segmentation, Industry Attractiveness,
Generic Strategies
The Architect's Collaborative
October 2 4 Unique to AEC/RE:
Vertical Integration; Strategy in Fragmented Industries
Savannah West
Paper #1 Due
October 9  N No class - instructor unavailable
October 16 N No class - instructor unavailable
Part 2:  Ecommerce and Internet Tools, Strategies and Applications in Design, Construction, and Real Estate
October 23 5 The Shared Business Database:
Collaboration, Aggregation, and Matching Models; Portals
Quicken Insurance: The Race to Click and Close
"Knowing a winning business idea when you see one"
October 30 6 Knowledge Management
Implementation, Implications, Relationships
Buckman Laboratories
November 6 7 Supply Chain Coordination: Visibility World Co., Ltd.
Nov 13 8 Aligning Economic Incentives:
Risk Management and Economic Collaboration
Revenue Sharing at Blockbuster
Nov 20 9 Game Theory; Systems Thinking to 
Align Economic Incentives in Construction
Regency Plaza
Problem Set # 2 due
Nov 27 10 New Economies of Scale; Consortia;
International Approaches
Colliers and the Technology Solution
Group vs. Group: How Alliance Networks Compete
Dec 4 11 The Shared Design Database:  the 3D Model as a Business
Aligning Incentives, Managing Risk, Getting Scale
Catia, Triforma, Revit, and 3D Studio
The Beck Group and Destini
Final Paper Due
Dec 11 12 Summary: Impact on Processes; Return on Investment for 
InformationTechnology 
Harvard Center for Design Informatics
Real Estate Construction and the Internet