Project Theme

As part of our innovation strategy each year, our organization 2.009, challenges a select group of teams to propose and develop innovative products inspired by a strategic theme. You are a member of one of 8 teams that have been charged with this challenge.

The 2021 theme is HELLO! Our product development mission began at our theme reveal on September 10, and culminates on December 6 at our 2.009 prototype launch!.

Watch the theme reveal!

Hello! is a greeting, a beginning, a friendly signal, and an invitation to engage. Similarly, good products welcome us to meaningful life experiences. Products serve as an invitation to engage in new opportunities. Imagine the types of "Hello" experiences that products can introduce to their users. Hello World! Hello tomorrow! Hello Life! Hello Adventure! Hello Growth! Hello Happiness! Hello Kindness! The possibilities are unlimited.

We will develop new products fueled by the spirit of "Hello". This is our product development mission! Any viable, meaningful product related to this theme is a potential candidate. You may use our association map as a helpful starting point for seeding ideas for product opportunities. It's a starting point to build upon. Your team will consider opportunities and ideas generated through its own ideation and research, along with themes introduced by potential clients at an idea fair.

Target customers may include those living in developed or developing countries. Business models may range from products for under-served clients, to products distributed on a non-profit basis, to highly profitable mass-produced goods. We must develop a realistic plan for how our products can be produced and sustained. That's how products deliver their benefits to their users.

Good luck!

"I'm a great believer in luck, and I find the harder I work, the more I have of it." --Thomas Jefferson

Click the product for product video