What's up Ana! This is a great idea for a human use analysis topic--very practical and can be applied to any of us who live/commute in the greater Boston area. Here are some of my comments:

-This "why ride hubway section"--are these all claims that Hubway makes? Or are these things that you believe? Some of the info is in quotes, which shows me that those are definitely Hubway's claims--but for the other information is it Hubway or you?

-In your user reviews section, I noticed that all of your sources are people from your sorority in your class year. This is a good start, but it would help round out your analysis if you got a broader range of reviews--different ages, different genders, different jobs/affiliations.

-The storyboard of your user experience conveys what you did nicely. Did you run into any painpoints though? I know you have these listed on the next page, but did any of these happen to you during your own experience?

-Adding some images to your suggested redesign page would help readers visualize the things you are proposing. There is snow in your images! This makes me wonder about the weather pain point--what does the weather do to the user experience? Does Hubway address this in their experience? If so, how? And if not, what would you propose?

-Hubway actually is launching a helmet rental station service (see article: [url]). I got this by googling "helmet rental station".

-In a future iteration of this website, it would help me to see some outside research. What are other cities doing? How many people use Hubway in Boston? Does the experience with Hubway change depending on the season?--ie, is bike availability different depending on the season?

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Great analysis! I would've liked to see some excerpts from Hubway as to what they think they have to offer to their customers.

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I thought your introduction/background were very well written and gave good context on what Hubway is. I think a way to improve the introduction would be to show the data/numbers with a graphic. There were many numbers, and if some of them were shown with a quick phrase and a small image (eg. icon of a bike, text that reads: 1600 bikes in Boston).

I like reading the user reviews that you had, it covers a wide range of experiences and provides valuable information. My suggestion would be to add a bit of a preface or summary to it since the page contains only quotes.

The diagram of the general experience was really helpful in learning the about the flow. I think the combination of graphics that you made and the images you took were really good.

Finally, the improvements sections was very thoughtful and pointed out some real problems that Hubway has. The analysis was nicely done which makes me wish there were a bit more in the beginning as well.

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You did a great job giving background information on the usefulness of Hubway and tying that directly to its main failure modes. Though you had quotes from users and a step by step of your experience with it, I would have liked to hear about your personal opinions about the process. The step by step should have included details about what you liked/didn't like about the steps and visually shown the problems you are trying to solve in the improvements section. You definitely identified several key issues and potential ways of addressing them. It would have been nice to see some research into why these aren't currently being implemented- perhaps blog posts by other people looking for helmets, or FAQ from Hubway. That would show that you were really thorough with your research! Including a summary at the end of your improvements section would have also tied together the rest of the analysis well.

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The website and presentation is very well laid out. I especially like the nice touch of making your color scheme the same as Hubway! Here are some of my comments about the presentation of information:

-The menu at the top is nice. It helps keep the chronological order and it fits well on the page.

-Good use of a consistent font!

-This flow chart does a wonderful job of explaining the three types of user experience. It is really large though, something like that reads much easier when it can be seen all at once.

-The images on the bottom of your experience page overflow the page below the background, so you can see white space at the bottom behind the pictures underneath where the grey ends. Also, they aren't centered beneath your centered flow chart. Minor detail.

-Some video of your user experience would be helpful to clarify what you did. Your "take out the bike" and "return the bike" frames of your storyboard are practically the same images, so I have a hard time understanding what taking the bike out and putting it away are.

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Awesome! Very straightforward website and easy to understand analysis.

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The presentation was definitely clear and the site looks nice (and incorporates Hubway's colours). My main suggestions on presentation is to add more images (such as on the last page) as it helps break up text and explains things in a visual way as well.

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Your website was really well designed and I liked the green accent to match Hubway. I appreciated the bar at the top- it helped signpost the analysis and let users know where they were within the analysis. The pictures on the experience page were not consistent in terms of location inside the white square- making that consistent would make the site look more professional. Including a few links to Hubway's website, especially where you have quotes from Hubway, would have been helpful too.

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