Introduction: This is very thorough, even going into the history of the industry. I like that you walk us through how different students approach doing laundry in different ways. It would be helpful to understand your interview sample size and who the users are (e.g., undergrad MIT students ranging from ages 17-22, men and women, etc.) One way to bring the user needs to life is to create 2-4 user personas that group together common characteristics, experiences, preferences, and attitudes learned from the people you interviewed and / or observed. Also, there is opportunity to dig deeper into the user needs (e.g., why do they separate cold and warm washes, wait until their last pair of socks, etc.)

User Experience: Each step in the laundry room is well-documented. Doing laundry starts before the laundry room though when you check the laundry website for machine availability, gather your laundry items, and carry it to the laundry room. Doing laundry ends after you take out your clothes and transport them back to your room. It is important to consider the end-to-end process because something may impact the design of your solution. For example, if you discover that users often fold their clothes in the laundry room (as opposed to their own rooms), this may change how you design the layout of the dryers.

Benefits / Problems: I appreciate that you outline both the benefits and problems. It would be great to see this culminate in a user needs list or table to clearly define the functional, emotional, and social needs of the users throughout the process of doing laundry using these machines.

Solutions: I like how you analyze and contrast the payment kiosk experience for novice users vs. experienced users. It would be great to have these user types identified earlier (e.g., in Introduction or User Experience). It would be helpful to see how you arrived at the 3 solutions (e.g., do they address the user needs with the highest priority).

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The introduction and flow of user experience is very thorough. More detail in benefits, problems and solutions would be useful to fully understand the background.

Two improvement suggestions:

1. Including some primary research, creating personas of different users and speaking to users from those personas would be helpful in analyzing the problems and coming up with solutions better.

2. The combined problem and solution format can be changed to having the problems and the solutions listed separately.

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Cameron's analysis of the smart laundry machines is thorough and well laid out. The descriptions of the process are made clear by a panel format that steps the reader through the use-cases with text and pictures. This is good, but it could be made better by adding some kind of process flow element, like arrows, or showing a person using the machines in the pictures. It would have also been nice to see some feedback from users, and their thoughts on identifying and solving the problems.

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You were very thorough in showcasing all the necessary steps to wash and dry a load of laundry, and the images for each step were helpful (although slightly small, maybe put 3 images per row rather than 4 so that each image can be easily read).

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User Experience: At first sight, it is a bit confusing to see "Washing" and "Drying" side-by-side because it seems like "Washing" corresponds to the 2 images on the left directly below it, and "Drying" corresponds to the 2 images on the right directly below it, when in actuality they are separate links that open different images. Having a step-by-step photo is for the washing and drying process is very helpful. It would be nice to see photos / videos of a person going through the steps as this could better highlight the user needs.

Benefits/Problems: Descriptions of two benefits are in the same row with the "Problems" header. Because the sections are misaligned, it is confusing to read.

Solutions: This section also is difficult to read because the sections are misaligned. It would be helpful to see visuals of your proposed solutions (e.g., rough concept sketches).

Overall: There is opportunity to conduct a spell check and make the formatting more consistent. Some text is invisible unless highlighted, certain areas are misaligned, and clicking "Benefits", "Problems", and "Solutions" takes the user to another part of the site.

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The website in parts is not rendering properly. For example, when you click on the "Solutions" button in the navigation bar, it appears to be completely bank until you scroll down. The "Problems" page is blank with no information.

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The website presentation was visually appealing and easy to follow. There were however some bugs in the links, and the formatting of the pictures was off, which made the user-experience section difficult to read.

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Your website started out very well in terms of layout and colors. However as I scrolled down things were getting out of place. For instance at the bottom of the washing section, one of the images is out of line and there are two empty blue boxes. It also took me a while to realize that I needed to click on 'washing' or 'drying' to read about the two experiences. At first I thought that you split the screen so that the first two columns were washing the the last two were drying since the titles were centered over those columns.

Additionally the rest of the titles: benefits, problems and solutions, kept moving position on the page from being on the right of the page to being closer to the center.

I liked where you were going with the page, and had the layout been adjusted for the second half of the page to match that of the introduction and the top of the experience section then I think you website would have been outstanding.

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