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Warm-up: The humorous account of a Z Center tour is a great hook. I appreciate how this introduction includes a physical description of the gym, an overview of what to expect, and a legend. Routine: This is a good overview of your typical routine. What are the different types of users who go to the gym (e.g., the workout junkies, those who are going for the first time due to their New Year's resolution, athletes, etc.)? What does the routine look like for these user groups? One way to bring the user needs to life is to create 2-4 user personas that group together common characteristics, experiences, preferences, and attitudes learned from the people you interviewed and / or observed. The Roll: It would be interesting to know who you interviewed / surveyed (e.g., women, men, undergrads, grads, staff, age range, what types of sports they play, etc.) The 3 pain points you identify are clear and revolve mainly around the getting ready step. What about other pain points when using the machines to work out, to access vending machines / rehydrate, to complete the workout (e.g., cleaning the machines), and to wash up after a workout? Since you are analyzing the overall Z Center, how is the lighting, room temperature, signage, atmosphere / culture at the gym, etc.? Stretch: You propose feasible solutions to the pain points identified earlier. I like how you named one of them "Lock-o-Putty". There is opportunity to ideate more deeply. For example, how would you increase utilization of the 3rd floor beyond revitalizing it (e.g., clear signage directing people upstairs, etc.) How would you increase utilization of the machine section on the 2nd floor (e.g., include training manuals so people understand how to use them, etc.)? Something to consider is how each solution will impact the user's experience and feelings; will it impact other user needs? For example, how will users feel using opaque lockers (e.g., exposed bras, etc.)?
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