I thought your analysis was well thought out and insightful, and I appreciated the helpful pictures and your designed solution. I think placing the most popular wines at eye level is a great idea and could be very helpful but I also think it could make things more difficult for those who do choose mainly based on price as they might have to search a bit to find bottles in their price range. Maybe different colored price stickers could be good and offer a quick visual indication to a potential customer whether something is in their desired range or not.

Also, thanks for the tip about Vivino!

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I'm surprised at the depth of analysis and the user profiling that Uvini did. Interviewing an actual user really helps in understanding the user experience and how Nuwan interacts with the shelves and the store.

Uvini also properly breaks down the problems faced by users and suggests appropriate but simple improvements that can drastically improve the user experience in the store.

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This was a great analysis! I liked that it was a narrative of someone choosing a wine and that you had quotes from the user for every point that you made.

Your recommendations were spot on as well - I was thinking the same thing as well when I was reading through the narrative. You set up the narrative really well to really highlight the problems you were going to address.

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Nice design, easy to read and navigate, helpful captioning of pictures -- all around really good!

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The material is presented really well with a simple but effective webpage. The illustrations used are also relevant and are helpful in imagining the situation in the store as Nuwan goes through his selection process.

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Great website! Very clean and easy to navigate. I liked the ability to move on to the next page at the bottom and the menu bar up top in case I wanted to skip to a certain section.

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