1995-96 $10K Official Contestant Kit

VERSION: 95.11.16 (November 16, 1995)

HTML conversion by Gary Dryfoos, February 14, 1996.


I.	Overview


II.	Entry Guidelines
III.	Entry Checklist
IV.	Entry Cover Sheet
V.	Entry Certifications and Agreements


VI.	Available Resources
VII.	Research Guide
VIII.	Business Plan Structure
IX.	How to Win
X.	Team Formation
XI.	MIT Entrepreneurs Club
XII.	Sloan New Ventures Association
XIII.	1994/1995 $10K Entrants
XIV.	1994/1995 $10K Finalists [Not Included]


I. Overview

The MIT $10K Business Plan Competition, now in its seventh year, is a competition designed to encourage students to act on their entrepreneurial ideas. The $10K Competition has awarded over $75,000 in cash in the past six years to student teams of entrepreneurs who submitted business plans showing significant promise and business potential. This money has helped many of these teams successfully act on their dreams and start their own companies.

The MIT $10K Business Plan Competition seeks to fulfill two main objectives:

Business plans for a wide range of ideas have been submitted in the past. Ideas have ranged from high-tech (SterWave: Next Generation Sterilization Technology) to low-tech (Up & Comers Custom Trading Cards) to no-tech (Tradesmith Business Park).

Entry teams have been as diverse as the entries themselves. Students from all five schools at MIT (Sloan, Engineering, Science, Humanities, and Architecture), at both the undergraduate and graduate levels, have entered and been successful in the competition. Multi-disciplinary teams are strongly encouraged. Past results have shown that teams that combine students with a technology perspective and students with a business perspective have fared well.

Many of the teams that have been successful in the $10K Competition have gone on to be successful in business. A recent (Nov. 9, 1995) article on the front page of the Living section of the Boston Globe highlighted successful start-up technology companies in the Boston/Cambridge area. Of the companies listed, over 60% were started by MIT students and of those, 75% were started by teams from the MIT $10K Business Plan Competition!

Success stories include 1991 $10K winner Stylus Innovations. Stylus was co-founded by John Barrus, Ph.D., Mike Cassidy, and Krisztina Holly, SM, all MIT graduates. After licensing their original bar-code technology for $8 million, the Cambridge-based company shifted business focus and is now shipping telephony applications and developer toolkits.

Another successful entry team are 1994 $10K finalists New Frontiers Information Corp. (NFIC), founded by Frank Leibly and teammates. NFIC develops custom internet applications and services, including PageAlert, a service that automatically notifies you of problems with your WWW pages. NFIC recently merged with Banta Corporation, a large publishing company.

The MIT $10K Business Plan Competition has been generously supported by:

Section One: Entry Materials

II. Entry Guidelines


    To encourage the founding of high-potential new ventures and to reward authors of promising business plans with cash, in-kind services, useful feedback, and advice.


    All full-time MIT undergraduate and graduate students, from any department, registered in the Fall 1995 and/or Spring 1996 semesters are eligible.

    Entries must be the original work of the entrants and may be made by a single student or by multiple-student teams. The size of a team is not restricted. The number of entries per student or team is not restricted. Other members of the larger MIT Community may be on teams so long as the principal contestant(s) are students.

    The venture idea must be original and commercializable. The entry may be developed in conjunction with a course or research project; however, please provide approval from the faculty project supervisor.

    Business plans for ventures which have already received outside funding are not eligible.


    The competition takes place in three stages:

    Phase I: Business Plan Executive Summary, due Tuesday, February, 20, 1996, by 4pm. To help the Judges gauge the relative merit of your business idea, please submit a concise Business Plan Executive Summary of no more than five pages, containing:

    For this first round, your identity will not be a factor; therefore, don't include ANY reference to the identity of ANY Team Member in the body of your Summary. Along with the Cover Sheet, however, do include one copy of each Team Member's resume. Please be sure to follow the Competition Entry Checklist enclosed in this contestant kit.

    Proposals showing significant promise will be selected as Semi-finalists and asked to continue to Phase II. Semi-finalists will be announced at the Semi-final Event, to be held in the MIT Faculty Club on Tuesday, March 19, 1996.

    Phase II: Complete Business Plan, due Wednesday, April 17, 1996. The final Business Plan should not exceed 40 pages of text, graphics, and appendices. We strongly recommend following the Business Plan outline enclosed in this contestant kit and shown in the Timmons book, New Venture Creation. Your entry should include:

    Business Plans showing the most promise will be selected to move on to the Finalist round. Finalists will be announced in Late April 1996.

    Phase III: Finalist interviews, Early May 1996 Members from each Finalist Team brief the judges on the proposed business. Judges seek to clarify issues that arise in evaluating the Plans. The interview is not meant to substitute for a well-written Plan.

    Winners will be announced at the MIT $10K Business Plan Competition Final Event and Awards Ceremony, held in conjuction with the MIT Enterprise Forum in 10-250 on Wednesday, May 8, 1996.


    The Grand Prize is $10,000 cash. Other cash or in-kind prizes may be awarded.


    Judging will be based on the commercial potential of the business, innovative nature and technical feasibility of the idea, and the credibility of the projections and assumptions. Judges look favorably upon high potential, growth-oriented businesses catering to relatively large markets.

    Since the initial judging is blind to Contestant identity, the experiences and credentials of the Team Members will not be influential in the first Executive Summary round, thus placing students of widely varying backgrounds and experience on an even footing.

    All decisions of the judging panel will be final.

    Business Plan Executive Summaries due		Tuesday, February 20, 1996
    Semi-finalists announced				Tuesday, March 19, 1996
    Full Business Plans due				Wednesday, April 17, 1996
    Finalists announced					Late April, 1996
    Finalist Interviews					Early May, 1996
    Final Event and Awards Ceremony			Wednesday, May 8, 1996

    MIT (the principal sponsor and organizer), the co-organizers and co-sponsors of the $10K Business Plan Competition have taken all reasonable measures to assure that all Contestants retain their rights to the Business Plan and Intellectual Property. The co-sponsors and judges of the Competition include non-MIT organizations who are interested in fostering the entrepreneurial process. Some of these organizations are in the business of working with and investing in the ideas of entrepreneurs. However, co-sponsoring organizations will not have access to the Plans and shall make no claim to any of the property or rights.

    The judges and mentors will sign a confidentiality and non-disclosure agreement which extends for 6 months after the public announcement of the winners of the Competition. Copies of these confidentiality agreements are available from the organizers. The Competition can not and will not take further responsibility to protect the intellectual property or other rights of the Contestants.

    The protection of these rights is the ultimate responsibility of each Contestant. Contestants are urged to mark as "CONFIDENTIAL" any portion of their Entries which they consider to be confidential. Contestants should be careful about disclosing any patentable concepts in their Entries because, although in the United States a patent application can be filed up to one year after the first public disclosure of an invention, in many foreign countries a patent application must be filed before any public disclosure is made.

    The information supplied by the contestants on the Cover Sheet may be used by the Competition Organizers in promotions or press releases.

    Contestants concerned about the protection of intellectual property may contact the MIT Technology Licensing Office (TLO) or the Organizers. The comprehensive Guide to the Ownership, Distribution and Commercial Development of MIT Technology, is available from the TLO, E32-300, x3-6966.


    All Entries should be sent to or dropped off at: Price Waterhouse Entrepreneurial Services Center One Kendall Square, Building 200, Cambridge, MA 02139 Attn: MIT $10K Business Plan Competition (617) 439-4390 -- ask for the Cambridge Office


    For clarification or additional information, please contact the 1995/1996 MIT $10K Business Plan Competition Organizing Committee at:

    	email:	10k-request@mit.edu
    	WWW:	http://web.mit.edu/10k/www/home.html
    	telephone:	253-2000 ext. 5

III. Entry Checklist

Before finishing and submitting your Entry, please take a moment to go through this checklist. Failure to follow Entry Guidelines and Competition requirements may lead to the disqualification or rejection of your Entry!

Good Luck!

IV. Entry Cover Sheet

1995/1996 MIT $10K Business Plan Competition

Attach 10 copies of your Business Plan Executive Summary and 1 copy of each Team Member's resume.

Please type or print clearly.

Business Plan Executive Summary Title: Name of Business -- Product line

Brief description of the product, service, or idea: For promotional use by the $10K organizers

Team members: List principal contestant (point-of-contact) first

Name	Address and e-mail	Tel	S.S. I.D.	Dept.      Yr.

Please list all the participants who contributed significantly to the preparation of the Business Plan Executive Summary. Attach additional sheet if necessary.

V. Entry Certifications and Agreements

1995/1996 MIT $10K Business Plan Competition

By submitting a Business Plan Executive Summary ("the Summary") or a Business Plan ("the Plan") to the MIT $10K Business Plan Competition ("the Competitions"), each Contestant listed below agrees:

Originality of Plan. The ideas and concepts set forth in the Summary or the Plan are the original work of the Contestants and that the Contestant is not under any agreement or restrictions which prohibit or restrict his or her ability to disclose or submit such ideas or concepts to the Competition.

Compliance with Guidelines of the Competition. Each Contestant has reviewed the Entry Guidelines ("the Guidelines") and by his or her signature below certifies that this entry complies with the Guidelines and agrees to abide by the Guidelines.

Waivers and Releases. Each Contestant understands that MIT, each of the co-sponsors, judges, mentors, co-organizers (the "Competition Officials") and its directors, officers, partners, employees, consultants and agents (collectively "Organizer Representatives") are volunteers and are under no obligation to render any advice or service to any Contestant. The views expressed by the judges, co-sponsors, co-organizers, and the Organizer Representatives are their own and not those of MIT or any person or entity.

Each Contestant also understands and agrees that although the Competition Officials have taken and will take the steps described in the Guidelines regarding confidentiality of the ideas and plans submitted by the Contestants, the legal protection of the ideas and plans submitted by the Contestants to the Competition is otherwise the sole responsibility of the Contestant. In consideration of the time, expertise and other resources provided by the Competition Officials and Organizer Representatives to the Competition, each Contestant hereby voluntarily releases each Competition Official and each Organizer Representative from any further liabilities, responsibilities, and accountabilities relating to or rising out of such Competition Officials or Organizer Representative's participation in the Competition.

Business Plan Executive Summary Title: Name of Business -- Product line

Contestants (a.k.a Team Members): List principal contestant (point-of-contact) first

Name:						Signature:

Date: _________________________	

Section Two: Useful Information

VI. Available Resources

The following resources are available to assist in shaping your product idea and business plan. Most of these resources are available year-round; please use them freely!

VII. Research Guide

Great technical ideas are often a good start, but successful business plans include sections on marketing and financials based on additional research and facts. There are many resources available to help write business plans and to research strategies, industry trends, and potential competitors. This guide is a good starting reference to help you create winning plans.


MIT and Boston area libraries are a rich source for you in preparing your plan:

At Dewey Library

Materials placed at the Dewey Library Reserve Desk, include how-to manuals, past Contest entries, and reading used by MIT Undergraduate Seminar SEM-089, Starting-Up New Technology-Based Business Enterprises at MIT and the Class Notes for Russ Olive's 15.375 New Enterprises class.

Books On Reserve at Dewey Library:
In Book stacks (2nd floor Dewey Library), available for check out:

Finding Market and Industry Information:

Dewey Library and Athena

In order to be sure your product or service targets the needs of your customers you will need to be familiar with how these people behave. In order to construct convincing sales and revenue forecasts you must understand competing firms. Some resources to get this information are:

Research Guides at Dewey Library

These guides are available at the Reference desk and on reserve for this project:

Recommended Databases:
Using Athena:


Be sure to review the 1996 IAP Guide for courses on Patents, Law, Entrepreneurship, Invention, Business, Time Management, Government Information, How to Speak, Internet use, and more. Many times the fastest way to get the information you need is simply to ask the people who know. You can contact potential customers, suppliers, and competitors directly through interviews or surveys; this is often the most useful and efficient method. To identify contacts, use the Yellow Pages, the Encyclopedia of Associations, or the Washington Information Directory (available at many libraries).

VIII. Business Plan Structure

Here is a recommended structure for a business plan, excepted from New Venture Creation, by Jeffrey Timmons (Irwin, 1994. Page 420). For a more complete description, the book is available on reserve at Dewey Library (see Research Guide section).

        A. Description of the Business Concept and the Business.
        B. The Opportunity and Strategy.
        C. The Target Market and Projections.
        D. The Competitive Advantages.
        E. The Economics, Profitability, and Harvest Potential.
        F. The Team.
        G. The Offering.
        A. The Industry.
        B. The Company and Concept.
        C. The Product(s) or Service(s).
        D. Entry and Growth Strategy.
        A. Customers.
        B. Market Size and Trends.
        C. Competition and Competitive Edges.
        D. Estimated Market Share and Sales.
        E. Ongoing Market Evaluation.
        A. Gross and Operating Margins.
        B. Profit Potential and Durability.
        C. Fixed, Variable, and Semivariable Costs.
        D. Months to Breakeven.
        E. Months to Reach Positive Cash Flow.
        A. Overall Marketing Strategy.
        B. Pricing.
        C. Sales Tactics.
        D. Service and Warranty Policies.
        E. Advertising and Promotion.
        F. Distribution.
        A. Development Status and Tasks.
        B. Difficulties and Risks.
        C. Product Improvement and New Products.
        D. Costs.
        E. Proprietary Issues.
        A. Operating Cycle.
        B. Geographical Location.
        C. Facilities and Improvements.
        D. Strategy and Plans.
        E. Regulatory and Legal Issues.
        A. Organization.
        B. Key Management Personnel.
        C. Management Compensation and Ownership.
        D. Other Investors.
        E. Employment and Other Agreements and Stock Option and Bonus Plans.
        F. Board of Directors.
        G. Other Shareholders, Rights and Restrictions.
        H. Supporting Professional Advisors and Services.
        A. Actual Income Statements and Balance Sheets.
        B. Pro Forma Income Statements.
        C. Pro Forma Balance Sheets.
        D. Pro Forma Cash Flow Analysis.
        E. Breakeven Chart and Calculation.
        F. Cost Control.
        G. Highlights.
        A. Desired Financing.
        B. Offering.
        C. Capitalization.
        D. Use of Funds.
        E. Investors’ Returns.

IX. How to Win

Some advice ... ... if you learn something about starting a business, you've already won.

X. Team Formation

Forming an effective team is an integral part of a successful $10K entry. A good team contains members with diverse skills, both technical and managerial. For example, a team may include someone who understands computer software, someone who has experience with market research, even someone who can write well. There is no set limit on the size of a team. Below we present some avenues that should be helpful to you for forming a team.

MIT $10K Organizers
The Organizers are often most aware who's looking for team members and can put potential collaborators in touch with one another. E-mail us directly or to 10k-request@mit.edu.
MIT $10K Ondtne Team Building
Check out our new ondtne team building resources on our web page at: http://web.mit.edu/10k/www/home.html
If you are looking for a team to join, you can enter information about your background and skills for others to see. If you are in search of teammates, you can search through the entries to find people with the skills and background you desire.
If you lack WWW access, or want more information, please send email to: 10k-request@mit.edu
$10K Teambuilding Mixers
These mixers are a way to meet other people who are also interested in the $10K. For more info watch for posters, both paper and via e-mail.
MIT Entrepreneurs Club Phone Tree x3-2000
Callers hear and leave messages about the $10K. Leave a message and let others know about yourself or your idea. Dtsten to messages to find out about team or idea opportunities.
MIT Entrepreneurs Club (e-club) IAP Meetings
The e-club meets each Tuesday of IAP except on the Tuesdays taken by the IAP seminars. To be placed on the e-club e-mail dtst send your request to e-club-request@mit.edu. The regular semester meetings are at 6p.m. in 66-144. These meetings are a great place to encounter potential team mates.
Teams may change between the time of Business Plan Executive Summary submission and Business Plan submission. Sometimes teams split up, other times new members are brought on board to help properly flesh out the Plan. This is allowed, but please ensure the $10K Organizers are aware of the changes.

XI. MIT Entrepreneurs Club

Our Objectives

The goal of the MIT Entrepreneurs Club (the e-club) is to support entrepreneurs in the early stages of developing their business ventures.

Our Members

Our Activities

Where and When

Meetings are held every Tuesday at 6p.m. in MIT room 66-144 across from the Media Lab on Ames Street, Cambridge.


Richard Shyduroff

EMAIL:    e-club-request@mit.edu


XII. Sloan New Ventures Association

Our Objectives

The Sloan New Venture Association (NVA) seeks to promote entrepreneurship in the Sloan/MIT community through a dual emphasis on academic and practical skills.

This is done by:

Our Members

The Sloan NVA membership and network is its greatest asset. Members have an average of five years of experience in a rich variety of fields such as engineering, marketing, accounting, finance, and operations management. Members have worked in a wide variety of industries including aerospace, automotive, banking, biotechnology, brokering, computer hardware and software, consulting, consumer products, electronics, manufacturing, transportation and venture capital.

Our Activities

Where and When

Dates and times of Sloan NVA meetings are publicized in News@Sloan (the Sloan weekly newsletter) as well as posted in the Sloan lobby, Building E52. Contacts

Scott Johnson           sjohn@mit.edu
Reza Moazzami           moazzami@mit.edu
Jim Schoonmaker         mitjschoon@aol.com


XIII. 1994/1995 $10K Entrants

Here is a listing of the public summaries for the business plan executive summaries submitted in the first round of the 1994/1995 MIT $10K Business Plan Competition. This list is intended to give you a feeling for the kinds of business plans that have been entered in the past. These summaries were supplied by the 1994/1995 $10K entrant teams and are Copyright © 1995.

  1. MRI Systems/Boston Instruments -- Developing MRI in China
    MRI Systems will develop and market Magnetic Resonance Imaging (MRI) machines for the huge Chinese market.
  2. Borg Designs -- The Cyborg
    Borg Designs will develop both hardware and software technologies which truly liberate individuals
  3. Redfire Capital Management Group
    Redfire Capital Management Group combines the inference methods of artificial intelligence with the simulation techniques of artificial life to create fully automated trading strategies for bond, currency, and equity markets.
  4. Osprey Engineering -- Innovations for the Disabled
    Osprey Engineering will design, manufacture, and market innovations for the the disabled. The first products are aftermarket accessories for wheelchairs.
  5. Edusoft
    Edusoft develops educational software for teaching Computer Science.
  6. Digital Dynamics Corporation
    Digital Dynamics Corporation will build digital set-top boxes and a range of other products to address the problem of rapidly evolving coding and compression technologies.
  7. WoNDerS -- World-wide Newspaper Delivery Service
    WoNDerS is a World-wide Newspaper Delivery Service.
  8. SafeNet -- A Fast and Accurate Positioning System
    SafeNet will provide a special system and service to help users in case of emergency.
  9. VNet -- Virtual Reality Through the Telecommunications Network
    VNet synthesizes virtual reality and telecommunications technologies.
  10. Impulse Systems and Services (ISS)
    Impulse Systems and Services will develop and market a recently patented compact apparatus for characterization of thin film mechanical, thermal, and adhesion properties.
  11. Fairytale Fashion
    Fairytale Fashion designs, produces, and markets high quality creative dress-up clothing for children ages 3 to 9.
  12. ExerQuest -- Virtual Reality Exercise Systems
    ExerQuest is committed to leading the exercise equipment industry by establishing a new genre of fitness solutions: virtual reality (VR) exercise systems.
  13. NanoWave -- High Precision Position Measurement and Control System
    NanoWave has developed a position measurement and motion control system offering subnanometer, or atomic level precision, which is five to ten times better than that of existing systems.
  14. MicroArray -- Wafer Bumping and Semiconductor Packaging Services
    MicroArray proposes to be a premier provider of area array semiconductor packaging solutions.
  15. DERC -- Educational Software for the Disabled
    DERC will develop adaptable educational software design to meet the specific needs of the disabled.
  16. SenFlex -- A Wireless Data Acquisition System
    SenFlex provides wireless data acquisition products to the process industries.
  17. Galileo Multimedia Technologies -- Math Voyager
    Galileo Multimedia Technologies will develop Math Voyager, an interactive multimedia educational software package, to teach mathematics to high school students in both school and home settings.
  18. Angularis Inertial Technologies -- Inertial Head-Trackers for Virtual Reality Applications
    Angularis develops virtual reality motion-tracking systems.
  19. The Firehouse -- Brew Pub and Restaurant
    The Firehouse is a brewpub serving organic beer, a selection of wines, and light pub food to be opened in the heart of Kendall Square.
  20. ProThema -- Interactive Music Performance for the Mass Market
    ProThema's recently-developed software technology will allow non-musicians to perform music improvisationally on new computer " instruments".
  21. Programmable Equipment Corporation (PEC)-- Dynamically Programmable Gate Arrays (DPGA)
    Programmable Equipment Corporation will design and market a new generation of programmable logic devices.
  22. SensAble Devices --The PHANToM Haptic Interface
    The PHANToM haptic (touch) interface represents the next generation of human-computer interfaces useful in virtual surgery simulators and as a new Computer Aided Design (CAD) interface.
  23. CADEX Technology Group -- Information Management Systems
    CADEX will develop client-server software tools and consulting services for responding rapidly to dynamic market conditions.
  24. Software Pioneers -- OfficeMap
    Software Pioneers develops OfficeMap, a Windows based facilities management program.
  25. Less Housing
    Less Housing renovates 6 by 10ft soft drink vending trailers into private shelters for homeless people.
  26. Vispertek -- The New Perimeter
    Vispertek has developed a rapid and objective perimetry system capable of measuring patients' visual fields crucial for early detection and diagnosis of Glaucoma.
  27. RIB Scanner
    The RIB Scanner is a pen-style scanner that allows the user to capture text from written pages and transfer that text to a personal computer.
  28. Renaissance Technologies Inc (RTI)-- Haptic Device Software for Virtual Reality Simulation and Training
    RTI develops operating system and application software for Virtual Reality based training and simulations using haptic (touch) interfaces.
  29. MotorMouth
    MotorMouth automates word-of-mouth and revolutionizes direct marketing by refining customer segments down to one person.
  30. NewsFlash
    NewsFlash is a device and service designed to provide access to large amounts of information to end users with little or no delay via a small book-like device.
  31. Larynx -- Voice Controlled Musical Instruments
    Larynx develops hand-held electronic musical instruments used to convert vocal music into the output from any synthesized instrument.
  32. Hammerhead Technologies -- Little Snook Recreational Remote Operated Vehicle
    Hammerhead's Little Snook is essentially an underwater video camera encased in a watertight and durable housing. Lead users of this low cost, user friendly Remotely Operated Vehicle (ROV) are owners of larger yachts.
  33. net.Genesis -- net.Tools
    net.Genesis is a supplier of advanced business communications solutions integrating Internet and World Wide Web (WWW) based services into the business and communication infrastructure of a wide variety of companies.
  34. Fruitopia -- Specialized Healthy-Food Retail Chain
    Fruitopia is a specialized retail chain serving healthy desserts and drinks using fresh fruits as the primary ingredients.
  35. Total Quality Asset Management
    TQAM manages equity funds to support and sustain the Total Quality Management initiatives undertaken by companies
  36. Playa -- Interactive Gaming
    Playa is a specialized modem which connects home video game consoles like the Sega Genesis and Super Nintendo Entertainment System.
  37. HyperLearning -- HyperLearning Guide Series
    HyperLearning develops computer-based interactive learning guides for high school and college math, science, and engineering.
  38. Cybernetics -- ManualBuster
    Cybernetics' ManualBuster series is multimedia computer software tutorials to replace manuals.
  39. ThinkFish Productions -- Mingus, a Real-Time 3D Rendering Toolkit
    ThinkFish will produce Mingus, a real-time rendering toolkit for the popular multimedia tool Macromedia Director.
  40. Cyberia -- Virtual Reality Enhanced Exercise Equipment
    "Cyberia's enhanced exercise equipment is unique because it puts fun into fitness and fitness into fun." Cyberia synergistically combines fitness equipment and video game enjoyment.
  41. Eye_D Systems -- Irises: The Ultimate Identity Cards
    Eye_D Systems dispenses with artifactual means of identification by developing technology that uses iris-patterns as reliable and unique identifiers of individuals.
  42. Integrated Medical Technologies (IMT) -- Advanced Health Support
    IMT reengineers the care delivery process by optimizing some of the parameters involved in an efficient flow of information.
  43. The Golden Retriever
    The Golden Retriever is an inexpensive product allowing immediate auditory localization of objects not in view, for instance, keys, TV remotes, shoes, and children.
  44. CyberStation
    CyberStations cater to business-people who require Internet services while traveling and will be placed in airports, convention centers, hotels, and cafes. Users will be charged by the minute.
  45. Robotron Corporation -- Electro-mechanical Linear Actuators
    Robotron will design, produce, and sell next-generation lower-cost, fail-safe, durable, maintenance-free patented electro-mechanical actuators for use in the medical/dentistry, automotive, heat, ventilation & air conditioning (HVAC), and other markets.
© 1996 The MIT Entrepreneurship Competition
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