Leandro Burnes, A Holt, Janet Lee, Gerald Lucas
Using computers to revolutionize education has been a dream since the 1970's. Yet technological and pedagogical wreckage abounds. Our investigation suggests that online education (internet and intranet) is finally moving into billion-dollar niches, notably job-retraining and universities. We expect explosive "hockey stick curve" growth after the year 2000 as the Internet moves beyond 100m users and new educational ontologies mature.
Yoriko Matsuda, Paul Rosenstein, Catherine Scovitch, Koji Takamura
The Internet represents a large and growing market for direct marketers. It also offers many advantages over traditional channels. Enhanced data collection, customization, and offer delivery capabilities allow direct marketers to form more meaningful relationships with potential and current customers at a lower cost. This study examines the implications of the Internet for the traditional direct and targeted marketing functions: data collection, analysis, and offer. Within each area, the study defines some of the leading edge technologies and companies that are using them. In data collection, both passive and active user data collection are examined, in addition to the emerging Open Personalization Standard. The analysis section explores the two theoretical paradigms for analyzing data: reasoning engines and learning engines. The offer section explains the various ways that direct marketers are using the Internet to make customized offers: personalization, targeted advertising, e-mail and web incentives, and community building. The final section speculates on some future trends in Internet direct marketing.
Devra Goldberg, Dylan Miyake, Rob Patrick, Mike Stich, John Webb
Internet "start pages" have evolved tremendously over the past several years, from static representations of corporate identity to customized news sources. However, the revolution is far from complete; soon, Internet start pages will offer real-time communities of interest, comparison shopping, and agent technology. The players in this market are significant: Yahoo!, Excite, CNN, Netscape, AOL and Microsoft all offer full-featured start pages. Though interest is high, customizing Web sites on an individual basis is no simple task. From a technical perspective, there are really two major challenges: (1) collecting and storing user preferences; and, (2) aggregating and presenting data from disparate sources. Just as the technology behind the Web has been rapidly changing, so have the economics as companies seek ways to make money from this still fledgling industry. Today's start pages are limited in flexibility and content, but as the technology is developed to further customize content to a user's need, the role of start pages will continue to evolve.
Ramzi Abdeljaber, Christos Ioannou, Dana Maor, Rogelio Razo, Jose Tribolet.
The purpose of this website is to present an up-to-date view of the most recent developments and applications of Knowledge Management (KM). In it, we emphasize the critical role the emergence of Corporate Intranets is playing in the global market growth of KM products, systems and business applications and in the dissemination of KM practices around the World.
Sue Christy, Greg Kleiner, Jen McPhee
The rise of electronic commerce (e-commerce) over the Internet is creating demand for software tools that connect the customer interface with the company's back-room operations. The market for such e-commerce platforms is the focus of this paper. In the four remaining sections, we present the opportunity that currently exists in the market. We then discuss the concept and technology of software tools that fill the void identified. Next, we identify the software manufacturers and their products in this market space. Finally, we discuss a recent event that is expected to drive the industry in the future.
Masahiko Maeda, Nestor Roa, Yoshinobu Ueno
This project studies Financial EDI (F-EDI), Value Added Network EDI (VAN-EDI) and Internet-EDI as Business-to-Business payment schemes. Each scheme has advantages and disadvantages. Based on characteristics of each scheme, major players such as banks, manufacturing companies and government are trying to implement their strategies to increase their benefits. The business-to-business payment market will be also growing in the future, but first, the growth will be mainly driven by the large companies using F-EDI systems. Then, some mid-to-small companies will follow large companies by being requested by large companies and the technological solutions for security issues.
Ken Ceglowski, Tim Liu, Mark Qiu, Gim Sim
The success of web-stores or businesses depends on how much revenue they generate. The unique economic, technological and supply/demand features of web commerce have prompted people to develop different ways of charging consumers for goods and services rendered. This paper examines four major revenue generating models on the web (charging for goods/services, subscription, advertisement and content). In each model, the authors examine the characteristics of players involved, the expected value to each party and the delivery characteristics.
Debbie Bilman, Jeremy Clifford, Rich Lew, Felicia Lo, Ellen Sandler
During the last several decades, the United States (U.S.) gambling industry has boomed into a huge, money-making industry. With the recent explosion of the Web, Internet applications of all types have proliferated with such speed that regulators and the public at large have hardly had time to react. One of the most controversial and arguably most impacting developments has been the Internet gambling market. With over 160 casino websites already on-line, an increasing number of budding entrepreneurs are investing a few hundreds of thousands of dollars in anticipation of easy and unlimited returns. While a few are taking their chances in the United States, most are seeking the relatively unregulated environs of off-shore locations, such as Antigua and Belize, to avoid the legislative dangers looming in the U.S. Key issues surrounding Internet gambling have now only begun to surface and be addressed. One of these issues is the basic question of whether the government should regulate on-line gambling at all. More specifically, analogous to the different stances various states have taken towards the legalization of gambling, should and how can interstate gambling be controlled? And even more far reaching, should electronic commerce and the traffic over the Internet be regulated, and, if so, how? While regulators and public interest groups, such as the World Wide Web Consortium, are grappling with some of these issues today, there appears to be no easy answer. Until these larger, more philosophical questions are openly debated and addressed, Internet gambling will only be one more source of potential confusion and controversy for Internet users and regulators around the globe.
Mark Crowley,Wendy Kahn, Jennifer Kopec, Jim Shand
This research project seeks to accomplish four goals. First, we analyze the implications of the World Wide Web as a news distribution channel and its impact on consumers. The second goal is to assess the response of "traditional" news providers. Third, the authors offer an analysis of the economics and business models of this new channel. Finally, the authors speculate on the future of news dissemination via the Web.
Wendolyn Burnett, Dale Galvin
The purpose of this paper is to understand the evolution of electronic publishing on the Internet, particularly relating to the provision of financial news, market information and data, and personal financial asset management. Traditionally, the sharing of financial knowledge has occurred via newspapers, journals, conferences and libraries; however, with the increasing popularity of the Internet, consumers, analysts, and managers are increasingly turning to this integral tool to access vast amounts of financial knowledge.
Luis Barros, Pete Billante, William DeLey, Ignacio Nores
The purpose of our research effort is to examine the transformation of business supply chain models caused by Internet-based commerce. In the recent months, "Disintermediation" has claimed that in the future all electronic commerce will be conducted directly with manufacturers, thereby eliminating the middle-men. However, our research suggests that many companies cannot afford to bypass their distribution channels and sell direct to their customers. Instead, there are many new models emerging for companies to reintermediate and improve the function of their supply chains with the web. In our paper, we first examine the concepts of disintermediation and reintermediation via electronic commerce. Then, we highlight the approaches to the supply chain problem taken by a few companies. Finally, we provide an overview of what technologies are being developed today to support the electronic commerce of the future.
Ioannis Demetriades, Thomas Y. Lee, Alexandros Moukas, George Zacharia
The distribution of intangible financial goods and information and the use of network based financial services in general is experiencing a tremendous growth in recent years. In this research briefing we will investigate the use of pricing models in pricing the distribution of financial information and the use of financial services over electronic distribution lines. We present up to date data about current information pricing models as well as possible future trends. Our research is focused on the distribution of information and the provision of services in the capital market data industry. We provide an overview of the key competitors, markets, and products. Finally, we make an in-depth analysis of the different pricing schemes used by the industry players.