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IAP 2004 Activities by Sponsor

Sloan School of Management

Getting Started with Weblogs
Andrew Grumet, Tracy Adams
Tue Jan 6, 02:30-04:00pm, E52-010
Thu Jan 15, 07-08:30pm, E52-010
Fri Jan 23, 11:30am-01:00pm, E52-010
Wed Jan 28, 10-11:30am, E52-010

No enrollment limit, no advance sign up
Repeating event. Participants welcome at any session
Prereq: Basic familiarity with a Web browser.

Weblogs, or "blogs" for short, have emerged in recent years as an important new tool for writing on the Web. They are gaining widespread use as personal Web sites and for topical sites about education, research, law, journalism and even presidential politics. What are weblogs? How are they different from ordinary home pages? Should I write a weblog? How do I get started? In this workshop, we will introduce weblogs and attempt to answer these questions. We'll present a simple definition, survey a variety of popular weblogs and weblog writing styles, help you set up your own MIT weblog at http://weblogs.mit.edu/ and write your first post, and demonstrate how a news aggregator works.
Web: http://weblogs.mit.edu/iap2004
Contact: Andrew Grumet, E52-Penthouse, x4-6092, aegrumet@mit.edu

How to Generate Compelling Business Ideas for the MIT $50K Business Plan Competition
Michael Osofsky
Tue Jan 20, 01-04:00pm, E51-145

No limit but advance sign up required (see contact below)

Are you an entrepreneur who would like to maximize your chance of success in creating a new high-tech business? Then, as you may already know, the most important thing to do in creating your business concept is to focus on solving a problem with high technology. Come learn a systematic method that will unearth compelling new markets for your business. The method is called the Lead User Method and it was developed by Professor Eric Von Hippel. This technique has fundamentally improved the way that innovative companies generate business concepts. Contact innovationclub-exec@mit.edu to register for this course (use the subject "LUM sign-up"). Sponsored by the MIT Innovation Club.
Web: http://web.mit.edu/innovation
Contact: Michael Osofsky, mosofsky@sloan.mit.edu

Key Skills for Managing Breakthrough: How to Create Future Concepts in Complex Environment
Shoji Shiba
Wed Jan 21, Thu Jan 22, 09am-04:00pm, E51-057 and 061

Enrollment limited: advance sign up required (see contact below)
Signup by: 12-Jan-2004
Limited to 18 participants.
Participants requested to attend all sessions (non-series)
Prereq: None (non-Sloan graduate students encouraged)
Fee: 15.00 for LP manual

This activity's goal is to describe some scientific skills for perceiving changes in your business environment and creating a clear view of appropriate future direction. This activity is a step by step, practice-based workshop, not a classroom lecture and discussion. Among the skills covered include perceiving symptoms of change using visual image data; converting perception into factual language data; and formulating your own future concepts and model based on the factual language data. The concrete scientific method illustrated in this activity (known as LP method) can be used to address most of problems you will face in your future career.
Contact: Maria L. Sosa, E52-557, x3-6620, lsosa@mit.edu

Marketing: An Introduction for Entrepreneurs
Barbara Bund
Mon Jan 12 thru Thu Jan 15, 01-04:00pm, E51-335

Enrollment limited: advance sign up required (see contact below)
Signup by: 08-Jan-2004
Limited to 70 participants.
Participants requested to attend all sessions (non-series)
Prereq: Non-Sloan graduate students encouraged.

To start a business or to become involved in one, you will need to understand marketing. This course introduces definitions and basic concepts of marketing: customers, market segment, marketing strategy, and the marketing mix (product, price, distribution, communication). Intended for non-Sloan graduate students; advance sign-up required. To register please email your name, MIT affiliation, grad year, and major to the address below.
Contact: Melanie Etchison, etchison@mit.edu

What is Management Science? What is Operations Research?
John Little, James Orlin
Wed Jan 14, Fri Jan 16, 10:30am-12:00pm, 2-105

No enrollment limit, no advance sign up
Participants welcome at individual sessions (series)
Prereq: none

Do you enjoy mathematics and computers? Would you like to apply your skills to business, government, and non-profit institutions? Then come and learn about the fields of operations research and management science, a science for improving the decisions of organizations. These fields typically use data, mathematical models, and computer-based information systems. Intended for undergraduates and graduate students considering OR/MS as a field of study. The second session will be followed by a lunch in E40-106. Participants welcome at individual sessions but attendance at both sessions is encouraged.
Contact: John Little, E56-308, x3-3738, jlittle@mit.edu


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