Glenn Ellison, Professor of Economics
| Jan/10 | Thu | 01:00PM-02:30PM | E51-395 |
Enrollment: Unlimited: No advance sign-up
In 15 years Google has grown from a research project to a $200 billion dollar company. An often underappreciated key to its success is the innovative process by which it sells "sponsored links". In this talk I'll use several game theoretic models to help explain how Google advertising works, why it works so well, why improving online advertising will be an exciting area for game theorists, and how policy-makers should think about the industry.
Sponsor(s): Economics
Contact: Kim Scantlebury, E52-252, 617 252-1565, KSCANTS@MIT.EDU