You Should

I was featured in Squarespace's multimillion-dollar ad campaign, You Should, along with my website,

01 Social Media

"MIT student & Team USA figure skater Kevin Shum uses Squarespace to share his incredible love for the ice. #YouShould"

02 TV

60" TV spot premiered during Golden Globes 2016

“We believe the world is a better place when we chase what we love. It can be anything. A hobby, a passion project, or even a wild idea. When we’re all in, we all benefit. So go for it. Find your passion and make something you’re proud of.”

“You should chase what you love. See how Squarespace customer and world class figure skater Kevin Shum pursues his passion for figure skating.”

03 Website Template

The original design of served as the inspiration for the new Squarespace tempalte, Ethan, now available for any Squarespace customer.