Since about 1995, I have been writing on the WWW about manga and anime, using my understanding of both Japanese and American culture to help analyze manga and anime for a Western audience. Lately I find myself working to correct severe misunderstandings and stereotypes of manga and anime.
I was invited to present a paper at the 1997 Conference on Japanese Popular Culture at the University of Victoria. The paper I presented was on Romanticism in manga and anime, which was later published.
I also attended the 2001 Schoolgirls & Mobilesuits Workshop at the Minneapolis College of Art and Design. Given 9/11 as an impetus, I spoke on the topic of emotional depth in anime and the social responsibility of being an artist who works on anime/manga.
I still have to admit my Japanese isn't perfect, and I do make some translation errors.
Similarly, I consider manga to be Japanese comics, though it
technically refers to comics in general.
First, art style. Japanese animation has a distinct art
style, and uses sophisticated camera movement and effects, for
example. Many people know the "big hair, big eyes" stereotype.
Lately there is also the (misguided) stereotype of "lots of
mecha/robots and violence and sex." And of course anime is made to
look visually stunning.
Second, story content and style. Japanese animation is
generally more philosophical and character-oriented. Even in
humorous Japanese animation films, the character's struggles
and lessons learned often form the core of the story. Also,
characters in Japanese animation are generally more realistic,
more interesting, and more three dimensional.
The Japanese are generally a romantic, sentimental
people (in a very private way); they also have a strong (again
private) sense of idealism. These tendencies come out in the stories.
Japanese stories very often stress things that many American stories
forget, such as self-sacrifice, the search for meaning, the power of
helping others, and the idea of redemption for the fallen.
And many anime and manga contain complex moral/ethical messages
and profound observations about society, without the Pollyanna-ish,
simplistic naivete of so many American stories.
As for big eyes, etc.: Not all anime characters have huge eyes
(though they do tend to be larger than normal). I think part of it is
cultural, and part biological. Human beings naturally prefer a larger
eye-to-face ratio, for example. However, other things, such as being
clean-shaven vs. having a beard, are societal preferences. Finally,
larger eyes may allow the audience to see expressions more clearly, as
one's eyes tend to convey subtle expression; and the eyes also serve
as artistic symbols of innocence or intent (bigger eyes often imply
innocence or sincerity). I think these things explain much about
anime.
(On another note, I have recently heard again that
Western comics' large eyes (e.g., Mickey Mouse) influenced the
large eyes of modern Japanese manga.)
Re: Caucasian: See above about the biological preferences for
big, round eyes. Hair color, though, I think is partly aesthetic,
partly historic/cultural. Variation in hair color is visually more
interesting than just having black hair -- and notice how some
characters have impossible hair colors like green, blue, or purple.
As for other distinctly Caucasian features, this may stem in large
part from Japan's historic love/hate, envy/friendship relationship
with the West. If you look into research on Japanese history, over
the centuries you can see interesting changes in their self-perception
compared to their perception of Westerners. Also, current world-wide
media standards for beauty are largely saturated with Caucasian
features.
There is another major theme in manga/anime, especially in
those that that don't have battles or violence or sex: self-discovery
and personal growth. With so many manga/anime directed at young
adults, it's not surprising that they often contain the theme of
finding a role for oneself ... of overcoming misconceptions, and of
rising above pettiness and selfishness.
Granted, there are many anime and manga that have no purpose
other than to gratify sensual desires. I don't dispute that they
exist. But to lump all manga and anime into that category is a great
mistake. There is much that we in the West could learn from manga and
anime.
1. Flashy effects and beautiful artwork. This includes the
stereotypical violence and nudity of many science-fiction animations,
but more importantly also includes the general aesthetics of Japanese
animation too: Vibrant, complex landscapes, distinctive characters,
sophisticated cinematography effects, camera work, etc..
2. The fact that Japanese animation tends to stimulate both
thought and emotion. Japanese animation stories traditionally contain
philosophical and spiritual elements, ranging from in-depth character
growth, to philosophical arguments between heroes and villains. These
stories are also not afraid to put the characters in moral quandaries,
or to subject them to heart-wrenching loss. To follow the stories,
one typically (though not always) needs to engage both brain and
"heart."
As a note, one person who wrote me suggested it is in part due
to the large number of Hong Kong immigrants in Canada; since manga is
apparently quite popular within the Hong Kong community, the demand
would correspondingly become higher for anime as well.
If you mean the generals of when an animation is made, I have
some sketchy knowledge. Generally, animation starts off as a comic
series that is published periodically in a magazine. If the comic
series becomes sufficiently popular, it is turned into animation.
Whether the animation becomes broadcast on TV, or is merely churned
out in video form, is a process that I don't know much about.
However, many things remain strongly Japanese. If you listen
to the original Japanese, you will probably notice differences in how
characters address each other, based on social rank and gender and
societal role. If you pay attention to the philosophy and
spirituality, as well as the supposed "world background" of the story,
you will notice that much of it is based on Japanese beliefs, hopes,
and fears (though a lot is also based on the author's personal
viewpoints). The characters, the world, the actions, the heroes'
roles, the villains' roles, the dialogue, the voice acting, the music,
the moral of the story, the jokes --- all these are touched by
Japanese culture.
I think the US needs to first get its priorities straight
about TV. Does the US want to churn out mindlessly violent or silly
TV shows? Or does it want to put on TV shows of quality, which make
people think? It has already put up sterilized, dumbed-down and
edited Japanese animated series.
Yet, even edited Japanese animation appears to have had a
profound effect on many young Americans. If the US can be convinced
to select quality stories, then I am all for more accessibility.
However, I would like to point out that the US stereotype of
Japanese animation as being purely high-tech and violent is a result
of whatever selection process brought the animation to the US. Since
I am pretty sure that it's a skewed sample (having seen the far
greater variety of material in Japan), I'm worried that good Japanese
animation that isn't centered on violence (etc.) won't make it to the
US.
On the other hand, I know that some Japanese animations
contain unnecessary nudity that American children aren't brought up to
be able to handle well. It may be adequate to apply the same editing
standards as are applied to Prime Time TV in the US.