{"id":2400,"date":"2020-04-30T09:54:20","date_gmt":"2020-04-30T13:54:20","guid":{"rendered":"https:\/\/makeimpactconsortium.com\/?p=2400"},"modified":"2020-04-30T09:55:41","modified_gmt":"2020-04-30T13:55:41","slug":"make-impact-consortium-partner-bill-aulet-featured-on-forbes-com-some-entrepreneurs-are-adapting-to-a-covid-19-world-others-not-so-much","status":"publish","type":"post","link":"https:\/\/makeimpactconsortium.com\/make-impact-consortium-partner-bill-aulet-featured-on-forbes-com-some-entrepreneurs-are-adapting-to-a-covid-19-world-others-not-so-much\/","title":{"rendered":"Make Impact Consortium partner Bill Aulet featured on Forbes.com: “Some Entrepreneurs Are Adapting To A COVID-19 World. Others, Not So Much.”"},"content":{"rendered":"\n
View Article<\/a><\/p>\n\n\n\n By Elizabeth MacBride, Apr 29, 2020<\/p>\n\n\n\n We celebrate, and possibly romanticize, entrepreneurs who stay steady in a crisis, who stick to a strategy and vision through thick and thin. But in a slow-rolling disaster like COVID-19, the qualities rising to the fore are different. Entrepreneurs need to be able to quickly shift strategies, and to recognize if it\u2019s time to let a vision go entirely.<\/em><\/p>\n\n\n\n I asked Bill Aulet, the managing director of the Martin Trust Center for MIT Entrepreneurship, for ideas about what entrepreneurs ought to be doing to cope with the COVID-19 pandemic. What kinds of functional behavior is he seeing, and what kind of dysfunctional behavior?<\/em><\/p>\n\n\n\n Aulet, a serial entrepreneur, is one of the MIT faculty auctioning lunches<\/a> and Zoom meetings to benefit Cambridge charities for people affected by COVID-19. Others include Professor Sandy Pentland, one of Forbes\u2019s \u201c7 most powerful data scientists in the world,\u201d and former NASA deputy administrator Dava Newman.<\/em><\/p>\n\n\n\n