Each clue's spelling has been altered in some way. Decipher the original clues, then solve them. Applying the same spelling change to the answer as was done on the clue produces a trademark which contains one or more incorrectly spelled words. Match these trademarks to the numbers at the bottom in the same style as the logotype associated with them.
Matching notes: Most of the numbers are clear enough. The blue 4 goes with Google and the blue 5 with flickr because flickr uses thicker letters than Google. The small black 5 goes with muzak, who writes their name in very small lower-case letters. The black 6 goes with Kwikset because it is italicized. The black 9 goes with the Beatles since it imitates their serifs and the unexpected descender (on the T in Beatles). And the black 4 which has no special features goes with Infiniti.
Extract the letter indicated by this number from the resulting name to get BETELGEUSLLANKKDENEII. This is BETELGEUSE AND DENEB with the last letter of each word shifted forward by seven in the alphabet and doubled. The answer to the clue is stars, so the answer to the puzzle is STARZZ.
Clue | Deciphered clue | Clue answer | Trademark | Spelling change | Index | Letter |
ILLEGUITIMATECHILERENLACKIUNGFAMEORHONOE | illegitimate children lacking fame or honor | inglorious bastards | Inglourious Basterds | insert U after 5th of 1st wd, change 5th to E in second | 12 | B |
LOSATAONWHEAEDOMASAISATEDANIAAASAREBURAEA | location where domesticated animals are buried | pet cemetery | Pet Sematary | change all C to S, change 4th and 6th to A | 5 | E |
ZOFTFLAKKIDMFFINBREADROLLORKOOKIE | soft, flaccid muffin, bread roll, or cookie | limp biscuit | Limp Bizkit | change all S to Z, all C to K, delete all U | 10 | T |
CHARACTERIZEEEBEETHEEPRESENCEEOEEFROZEEEWATEEE | characterized by the presence of frozen water | icy | Icee | change last letter to EE | 4 | E |
LAGESPPTTEDWIDCATWHJCHCANOTHEBR | large spotted wildcat which cannot hear | deaf leopard | Def Leppard | delete 3rd of 1st wd, change 3rd of second word to following letter in alphabet | 4 | L |
TNEOETEEOEEHUNDREDHEPOWRE | ten to the one hundredth power | googol | delete penultimate, add E at end | 4 | G | |
COVETHATTHINWITHZOLIZEAZONEDMILCURD | cover that thing with solid seasoned milk curd | cheese it | Cheez-It | change S to Z, delete last letter of first word | 4 | E |
ABAMOFLIGHTAROUNDFOURHUNDRDSVNTYNANOMTRS | a beam of light around four hundred seventy nanometers | blue ray | Blu-Ray | delete all E | 3 | U |
PHLOUNDERALEWIPHEBLUEPHINANDPUPHPHERPHOREXAMPLE | flounder, alewife, bluefin, and puffer, for example | fish | Phish | change all F to PH | 4 | S |
RONGSOFSOODBOORONGPLONTPORTS | rings of seed-bearing plant parts | fruit loops | Froot Loops | change all vowels to O | 6 | L |
TWICEAMANYUNSPECIFIEMATERIALS | twice as many unspecified materials | double stuff | Double Stuf | delete last of second wd | 5 | L |
BONALASSCUOFMAAFROMABABYHAN | boneless cut of meat from a baby hen | chick filet | Chick-Fil-A | change E to A, delete all T | 9 | A |
UNDMESTYCATEDMALEBREEDYNGHRSES | undomesticated male breeding horses | wild stallions | Wyld Stallyns | change all I to Y, delete all O | 11 | N |
SHIEWIHAFLUCTUATIGLIGT | shine with a fluctuating light | flicker | flickr | delete penultimate | 5 | K |
VOKALANDANZTRUMENTALZOUNDZKOMBANEDHARMONAOUZLY | vocal and instrumental sounds combined harmoniously | music | Muzak | S -> Z, I -> A, C -> K | 5 | K |
NBAKEDBREADFORASTAESHOWORFICTITIOSREENBACKS | unbaked bread for a stage show or fictitious greenbacks | play dough | Play-Doh | delete all U and G | 5 | D |
THOSEINAECTSWITHHAADEXOSKELETONSANAHARDFOAEWINGS | those insects with hard exoskeletons and hard forewings | the beetles | The Beatles | change 3rd of 2nd word to A | 9 | E |
PLESINGTOTHETSTENCLOSETOTHEGROUN | pleasing to the taste and close to the ground | sweet and low | Sweet 'N Low | delete all A and D | 6 | N |
LEVERORBREAKNEKKWANTITYOFITEMSPERHAPSAOMPLETEOLLECTION | clever or breakneck quantity of items, perhaps a complete collection | quick set | Kwikset | delete all C, change all QU to KW | 6 | E |
AIAMOUNIOIDISTANCIBEYONIANIMEASURABLIOISTATABLIAMOUNI | an amount or distance beyond any measurable or statable amount | infinity | Infiniti | change final letter to I | 4 | I |
MAXINGTUFFDIAPPEARANDOTHERENTERTAININGATIONMAGIIANPERFORM | making stuff disappear and other entertaining actions magicians perform | tricks | Trix | change all K to X, delete all C and S | 3 | I |