In this Dallas themed round, each answer starts with a consecutive letter between J and R, giving a sort order. Each answer alludes to word or phrase that contains the substring "J?R". The letter between the J and R is the letter to extract:

• KARIN INGEL-ANKER → Maj-Britt Nilsson
• LIZ LEMON GREEK FROZEN YOGURT → Ben and Jerry's
• MADEWELL → J. Crew
• NAZGUL → J.R.R. Tolkien
• OUT FOR THE SEASON → injured
• PURITY IN DEATH → J.D. Robb
• QUICK REACTION → kneejerk

Taking each character occuring between the J and R spells the answer BE CRUDE.