Advertiser Program

Advertising on MITV 36

Taking your company's message and corporate video to MIT students has never been easier! MITV 36 is a 24 hour / 7 day a week broadcast station that reaches every dorm room, several fraternities, most lounges, and classrooms across campus (1,900 residential outlets). The station, run by the MIT Student Cable Group (SCG), is the perfect medium for targeting repeat exposure of your company's video by accomodating the MIT student's rather non-linear schedule.

There are three ways to advertise your company on MITV 36- through a graphic "slide," a commercial, or your corporate video (infomercial). A graphic "slide" can be displayed during our regular slide program that airs during the dead time between programs. A commercial airs before regularly scheduled and on-demand programming.

An infomercial airs on its own schedule or, by using our ever popular Push The Button(TM) video-on-demand web page (http://mitv.mit.edu/button.html). By using our web-page controlled VCR array, your infomercial can be played throughout the night (and day). And, it will be interspersed with our popular programming that includes Live MIT Sports, music video variety (Rawk Tawk), college interest programming (Burly Bear Network), and video-on-demand student work and old movies.

Video Formats and Fee Policy

MIT SCG has a range of professional equipment to play your video's particular format.

1)

a. VHS, SVHS, 3/4" U-matic SP, Video8, and Hi8. Additionally, we can accept Betacam (a fee for dubbing to one of the above formats will be charged), and

b. Computer video in the form of QuickTimes or MPEGs (which we can download directly from your server).

2)

Slides are broadcast with our character generator and can accomodate a wide variety of text formating (bold, italic, small, large, a variety of colors and fonts). Sorry, no graphic pictures, just text. A single page can fit a maximum of 40 words and each page airs for 6 seconds in our loop.

Rates: slides are put on our channel whenever our regular programming is not on (usually during the day until 6pm). A single slide page costs $30 a week ($7 a week MIT group).

3)

Commercials are video segments less than two minutes in length. They are played immediately before regularly scheduled programming and before on-demand programs. After airing, we will print a confirmation list of when your spot played throughout the day or week.

Rates: $199 a week, no matter how many times it runs (at least once a day though).

4)

Infomercial airplay options include scheduled daily or random airplay. OR your video can be added as an option to our video on-demand web list and played only when students want it. This option also includes a text web link from our on-demand ``button'' to your website. For either option, we will print a confirmation list of when your spot aired throughout the week.

Rates: Prime time reserved showing, $499 per week. On-demand button showing, $349 per week.

How To Find Us

In Person Our studio and offices are in Room 9-034. Room 9-034 is in the upper basement of building 9, which is at 105 Massachusetts Ave. Building 9 may be entered through buildings 7, 13, or 35. Please schedule an appointment via e-mail or telephone.

By Telephone The station number is (617) 252-1694. Please leave a message.

By Fax MIT's telecopier number is (617) 253-8000. Please include a cover sheet with MIT Student Cable Room 9-034 x2-1694. Let us know by phone or e-mail that a fax is available to be picked up.

By Email Our web server is: http://mitv.mit.edu. Send email with the subject "Advertiser Program" to: student-cable@mit.edu.

By U. S. Mail Address mail to MIT Student Cable Group, MIT Room 9-034, 77 Massachusetts Avenue, Cambridge, MA 02139. Large packages should be addressed to MIT Student Cable Group, Building 3 Shipping Room, Cambridge, MA 02139.