Duncan Simester is a professor at M.I.T.'s Sloan School of Management where he holds the NTU Chair in Management Science. He is an expert on how economics and operations research can contribute to the understanding and practice of marketing and strategy. While his work is widely published in the academic literature, the findings are also of relevance to industry. The studies rely heavily on industry participation, and often include large-scale field tests conducted with cooperating firms. Professor Simester regularly consults with a variety of organizations on topics related to marketing strategy, the effective use of demand data, and both pricing and channel management decisions.

Duncan has a PhD from MIT and prior to joining the faculty at MIT he was a professor at the University of Chicago’s Graduate School of Business.  He is also a qualified lawyer and member of the Bar in his native New Zealand.