What this means is that if you want to feign disorder so as to lead opponents on, first you must have complete order, for only then can you create artificial disorder. If you want to feign cowardice to spy on opponents, first you must be extremely brave, for only then can you act artificially timid. If you want to feign weakness to induce haughtiness in opponents, first you must be extremely strong, for only then can you pretend to be weak.