E- Business Strategies |
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E-Commerce and the Internet in Real Estate and Construction |
Assignments |
last revised January 29, 2004 |
HOME | ADMINISTRATION | CALENDAR | ASSIGNMENTS | ||
LIBRARY | MIT COMMAND | MACOMBER CONSTRUCTION | BUILDINGVISION | 1.46 STRATEGIC MANAGEMENT | JOHN D. MACOMBER |
Teaching Intent: |
This course is intended to cover several key technologies and business models available in e-business strategies for organizations. The materials are generally based on the real estate, design, and construction industry, and on the technologies that have the most potential to change that industry. However, not all the cases are drawn from those fields, and students with other interests will benefit from the course. Strategic Management (MIT 1.46) concentrated on the basic strategy tools useful in practice management and career planning for the vast majority of firms for whom strategy is a means to improve how they compete, but who are not seeking to restructure or transform an industry. In this class, we continue these studies with particular emphasis on technologies and models that have transformed other industries, and that might transform real estate, construction, and design. Similarly, most of Strategic Management 1.46 assumes that strategy discussions occur in the context of an ongoing business. This course gives substantially more weight to issues in entrepreneurship and in starting a new business or in commercializing a new technology or business model. |
Methodology |
The teaching methodology similarly relies more on student research and presentations of original work, than on the analysis of existing case studies. Case studies are still used to illustrate real world applications of the concepts; but they are not used to test learning. |
Project Issues |
The major deliverable work for students is a project, due near the end of the term. The project can be a white paper for publication, a case study for future teaching use, or a business plan. It is hoped that most of the projects will be conceived by students to follow an area of their interest. Other projects can be on topics suggested by the instructor.
Revised February 29, 2004 |
Readings: Title |
Location |
Macomber, "Follow the Money: What Really Drives Technology Innovation in Construction and Real Estate" | BuildingVision Online Library |
Avalon Bay Communities REIT Annual Report | Library |
Bower and Christensen, "Disruptive Technologies: Catching the Wave" | MIT Course Reader |
Porter, "How Information Gives You Competitive Advantage" | Reader |
Turning Process Into Value: A New Global Engineering Solution for Joy | Library |
Oculus, Inc Fuels Rapid Business Growth with Autodesk Revit | Library |
Hammer: "Deep Change: How Operational Innovation can Transform Your Company" | Reader |
Supply Chain Management at World Co, Inc | Reader |
Demand Management by i2 | Library |
Efficiency in Demand Planning at Toyota | Library |
Macomber, "IT Strategy for Construction Companies" | Library |
Herman Miller: Innovation by Design | Reader |
Putting the "Fab" in Prefab: High Style Modular | Library |
D. R. Horton: USA's Largest Homebuilder Emulates Wal-Mart | Library |
Knowledge Management at Andersen Consulting | Reader |
Sarvary, "Knowledge Management and Competition in the Consulting Industry" | Reader |
H&R Block | Library |
A Note on Franchising | Reader |
revised January 29, 2005